Last modification on July 18, 2021 by Loïc Frissard Voice search is undoubtedly the future of online search: simpler, more precise and faster, it offers a better user experience and is therefore increasingly adopted. Google has equipped itself with a conversational agent, Google Assistant, which analyzes natural language to respond to queries using different voice…
Last modification on July 18, 2021 by Loïc Frissard Competitor analysis is essential and complementary to keyword research. To help you in your approach, here is a short guide on the method I use to spy on your competitors’ SEO strategy. Why analyze your competitors on their keyword strategy? If you want to position your…
Last modification on July 18, 2021 by Loïc Frissard The popularity of Bitcoin (BTC) has brought blockchain technology to the world. Although the price of cryptocurrencies has declined significantly in 2018, the potential of blockchain has not wavered. This technology could revolutionize several industries, including digital marketing. From mobile games to tokenization: digital marketing at…
Last modification on July 18, 2021 by Loïc Frissard You may have heard about an inbound marketing strategy but are still waiting to have proof to get started? This article will give you some ideas and show you the power of inbound marketing through several concrete examples. What is inbound marketing? Inbound marketing is a…
Last modification on July 18, 2021 by Loïc Frissard Attracting your target sometimes requires implementing several acquisition strategies which are often complementary. In order to choose the best levers to promote your services or products, here are the different avenues available to you. Social networks To prospect potential customers, nothing is more effective than using…
Last modification on July 18, 2021 by Loïc Frissard In recent years, Google’s algorithm has become increasingly complex and today, only sites with an effective linking strategy appear at the top of search results. If you have poor quality links, not only is your site not highlighted, on the contrary, Google risks penalizing you. We…
Last modification on July 18, 2021 by Loïc Frissard Instagram is one of the best-known social media in the world, and therefore one of the most used. The platform actually has 1 billion active users each month, with 400 million stories published per day. In France, 25 million users are active every month on the…
Last modification on July 18, 2021 by Loïc Frissard Whatever your business, you cannot do without a marketing strategy. If the latter allows you to anchor your company in a market, to define its positioning in the minds of your targets, but also to create a certain added value responding to the needs, desires and…
Last modification on July 18, 2021 by Loïc Frissard While social networks undoubtedly constitute an excellent channel for relaying content, you must admit that they can be as useful as they are detrimental to your activity. In fact, the quality of your publications on social networks plays a determining role in your progress towards conquering…
Last modification on July 18, 2021 by Loïc Frissard If you’re wondering what the most popular searches and frequently asked questions are on Google, you’ve come to the right place. Indeed, like every year, Google reveals its ranking of queries made by Internet users in France in 2019 by category. It should be noted that…