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which web marketing lever to choose?

Last modification on July 18, 2021 by Loïc Frissard Attracting your target sometimes requires implementing several acquisition strategies which are often complementary. In order to choose the best levers to promote your services or products, here are the different avenues available to you. Social networks To prospect potential customers, nothing is more effective than using

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How to get backlinks to your site

Last modification on July 18, 2021 by Loïc Frissard In recent years, Google’s algorithm has become increasingly complex and today, only sites with an effective linking strategy appear at the top of search results. If you have poor quality links, not only is your site not highlighted, on the contrary, Google risks penalizing you. We

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What content to publish on Instagram to sell better?

Last modification on July 18, 2021 by Loïc Frissard Instagram is one of the best-known social media in the world, and therefore one of the most used. The platform actually has 1 billion active users each month, with 400 million stories published per day. In France, 25 million users are active every month on the

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tips and tricks to boost your SEO

Last modification on July 18, 2021 by Loïc Frissard Whatever your business, you cannot do without a marketing strategy. If the latter allows you to anchor your company in a market, to define its positioning in the minds of your targets, but also to create a certain added value responding to the needs, desires and

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3 rules for posting successfully on social media

Last modification on July 18, 2021 by Loïc Frissard While social networks undoubtedly constitute an excellent channel for relaying content, you must admit that they can be as useful as they are detrimental to your activity. In fact, the quality of your publications on social networks plays a determining role in your progress towards conquering

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What are the most popular keywords on Google in 2019

Last modification on July 18, 2021 by Loïc Frissard If you’re wondering what the most popular searches and frequently asked questions are on Google, you’ve come to the right place. Indeed, like every year, Google reveals its ranking of queries made by Internet users in France in 2019 by category. It should be noted that

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Responsive design in infographics

Last modification on July 18, 2021 by Loïc Frissard Almost every business has a website these days. However, many of these sites are not yet up to date with web standards and in particular responsive design. This infographics helps explain what we call a responsive website and it’s ultimately not very complicated! What is responsive

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Create a landing page on WordPress: What solutions?

Last modification on July 18, 2021 by Loïc Frissard Today, I invite you to discover how to create a landing page on WordPress by helping you find the tool that best suits your needs. To do this, I looked at the main existing solutions for generating landing pages that convert. What is a landing page?

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Do you really need to recruit a community manager?

Last modification on July 18, 2021 by Loïc Frissard Social media has quickly become indispensable for interaction and communication, and is becoming the new form of consumer influence. The question of recruiting a community manager may then arise for your company. Certainly, many people are able to manage their own personal profile, but the community

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6 tips for creating content for your blog

Last modification on July 18, 2021 by Loïc Frissard Creating content is essential in an Inbound Marketing strategy. Indeed, it no longer needs to be proven that it is the quality of your content that will help you rank well on search engines. In addition to bringing you traffic, a blog will allow you to

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