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The 5 mistakes not to make in inbound marketing

Last modification on July 18, 2021 by Loïc Frissard Are the 10,000 flyers you printed struggling to reach your audience? Are you spending your entire marketing budget on AdWords ads without any real return on investment? Get out of your medieval methods (I know I’m exaggerating a little), because it’s more and more difficult to

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[Infographie] The behavior of French consumers on the internet

Last modification on July 18, 2021 by Loïc Frissard CCM Benchmark and Eulerian Technologies have just revealed the results of a study carried out in 2015 on the behavior of French “e-buyers”. Internet research is an essential step in the purchasing journey The study shows that French Internet users spend their time researching, comparing and

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How to write a contract for community management

Last modification on July 18, 2021 by Loïc Frissard When you are a Freelancer, you often have to wear many hats. Not only do you have to do your job as a Community Manager, but you also have to do your own accounting, communication or prospecting. You must also be very vigilant about your legal

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Use social networks effectively in your web strategy

Last modification on July 18, 2021 by Loïc Frissard Whatever your sector of activity, you know that you must maintain a presence on social networks. Just being present is no longer enough today. You must now redouble your efforts in order to be visible on the web and generate more interest among your prospects, particularly

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8 arguments for switching to Inbound Marketing

Last modification on July 18, 2021 by Loïc Frissard Thanks to the Internet, marketing has evolved over the years. However, brands still rely on traditional approaches to “outbound” marketing by purchasing advertising space on all possible media. Why adopt Inbound Marketing? Whether with TV spots in the middle of a series, Pop-ups while you browse

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the differences between natural and paid referencing

Last modification on July 18, 2021 by Loïc Frissard Natural SEO and paid SEO are two different SEO approaches but ultimately have the same goal: Generate maximum traffic on search engines. Explanation of the particularities of these 2 methods and a small comparison with an infographic! Natural referencing Natural referencing, also called SEO (Search Engine

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SEO is like a marathon, you have to be endurance

Last modification on July 18, 2021 by Loïc Frissard As the Summer Olympics will soon begin in Brazil, the 100 meter event is considered the queen event and supplants the marathon as the most prestigious discipline in athletics competitions. In fact in the world of SEO, it’s a bit the same. Some will want to

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from the shoe seller to the essential fashion boutique

Last modification on July 18, 2021 by Loïc Frissard Zalando, a name that sounds familiar, right? This is the name of an online store of clothing, shoes and accessories, created in 2008 in Germany and which, in just a few years, has conquered Europe and its customers. It is in particular thanks to an unstoppable

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What are the best strategies?

Last edited on July 18, 2021 by Digitiz With its 433 million members, Linkedin is today the largest professional social network in the world according to the latest figures. At the national level, the platform brings together more than 11 million users, 2.1 of whom are decision-makers. Leave Viadeo aside, Linkedin is essential for generating

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