Do you really need to recruit a community manager?

Do you really need to recruit a community manager?

Last modification on July 18, 2021 by Loïc Frissard Social media has quickly become indispensable for interaction and communication, and is becoming the new form of consumer influence. The question of recruiting a community manager may then arise for your company. Certainly, many people are able to manage their own personal profile, but the community…

The 5 mistakes not to make in inbound marketing

The 5 mistakes not to make in inbound marketing

Last modification on July 18, 2021 by Loïc Frissard Are the 10,000 flyers you printed struggling to reach your audience? Are you spending your entire marketing budget on AdWords ads without any real return on investment? Get out of your medieval methods (I know I’m exaggerating a little), because it’s more and more difficult to…

[Infographie] The behavior of French consumers on the internet

[Infographie] The behavior of French consumers on the internet

Last modification on July 18, 2021 by Loïc Frissard CCM Benchmark and Eulerian Technologies have just revealed the results of a study carried out in 2015 on the behavior of French “e-buyers”. Internet research is an essential step in the purchasing journey The study shows that French Internet users spend their time researching, comparing and…

Use social networks effectively in your web strategy

Use social networks effectively in your web strategy

Last modification on July 18, 2021 by Loïc Frissard Whatever your sector of activity, you know that you must maintain a presence on social networks. Just being present is no longer enough today. You must now redouble your efforts in order to be visible on the web and generate more interest among your prospects, particularly…

8 arguments for switching to Inbound Marketing

8 arguments for switching to Inbound Marketing

Last modification on July 18, 2021 by Loïc Frissard Thanks to the Internet, marketing has evolved over the years. However, brands still rely on traditional approaches to “outbound” marketing by purchasing advertising space on all possible media. Why adopt Inbound Marketing? Whether with TV spots in the middle of a series, Pop-ups while you browse…