[SEO] Optimizing your SEO link anchors for SEO in 2018

[SEO] Optimizing your SEO link anchors for SEO in 2018

When it comes to the relationship between anchor texts and Google Penguin updates, the rule is very simple: follow Google’s guidelines and don’t try to fool the system using anchor text practices too aggressive. Sooner or later, Google will come up with a new update that will negatively impact your actions. SEO Anchor Text Optimization:…

[SEO] Qualifying your link opportunities: best practices

[SEO] Qualifying your link opportunities: best practices

Today more than ever, a link is an essential element of natural referencing. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and partnerships between sites. As links have become a dominant part of SEO algorithms, many have focused on acquiring links in bulk. Backlinks have…

when science meets marketing

when science meets marketing

Last edited on July 18, 2021 by Digitiz Penetrating the minds of consumers, knowing their thoughts, knowing how to influence their purchasing behavior,… these are problems that neuromarketing specialists are continually trying to resolve. Between science and business, focus on the birth of a revolutionary method! Origins of neuromarketing The term neuromarketing appeared in the…

[SEO] The importance of nofollow links for Google SEO

[SEO] The importance of nofollow links for Google SEO

Links have always been essential elements of natural referencing. In 2020, this is more than ever the case. SEOs see links in several aspects. First, depending on the power SEO/credibility that this link will transmit and then depending on the traffic that it will generate. By perfectly combining internal links and backlinks, you will put…

What is digital marketing?  Definition and issues

What is digital marketing? Definition and issues

Last edited on July 18, 2021 by Digitiz Over the last two decades, digital marketing has taken an increasingly important place in business. A real performance lever, it guarantees the promotion of your brand and the optimization of your reputation. Definition and challenges of digital marketing Also called e-marketing or even digital marketing, digital marketing…