About me

David Reyero Pontes

I was born in Madrid, the capital of Spain, but I consider myself a citizen of the world. I graduated in Sociology from the Complutense University of Madrid. When I finished my studies, I moved to the United Kingdom, where I lived in London and Worthing for more than two years.

All this allowed me to expand my business vision and keep on with my academic training. After this experience, I came back to Spain to study HR in Centro de Estudios Garrigues. After that, I was involved in a professional project working for British American Tobacco in the HR Department, where I covered the roles of HRBP and HR Generalist.

In parallel, I was working as Freelance Digital Marketing for small companies and professional workers. My specialties include social media, digital marketing, project management, content creation, communications, planning and networking.

At the moment, I am involved in a professional project working for PONS as Digital Marketing Executive. I am a multi-channel professional always in continuous training, enthusiastic and creative when finding solutions and improving the ways of working.

Professional Experience

Digital Marketing Experience

Digital Marketing Executive. November 2020 - Present

PONS. Madrid, Spain.

  • Increased Organic Traffic more than 300% in 6 months
  • Reduction the brand abuse for Key Customers.
  • Collaboration with the creation of the Inside Sales Team.

  • Create and update digital content including, web pages, blogs post, and resources using WordPress.
  • Utilize organic platforms to support SEO strategy and goals.
  • Assist in the creation, optimization, and reporting of paid promotions across search and social.
  • Monitor KPIs across marketing initiatives with Google Analytics, Google Search Console, Google Tag Manager, AHrefs and Semrush.

Freelance Digital Marketing October 2016 - December 2020

Freelance. Worldwide

  • Coordination of more than 50 websites
  • Creation of more than 100 websites for clients around the world with WordPress

  • Maintain and grow client’s online presence, ensuring products and services are effectively communicated to target audiences.
  • Optimize and implement digital advertising structures and A/B testing, including CPC, CTR, ROAS and ROI.
  • Email marketing campaigns and newsletter.
  • Creative social media content to achieve goals, reach KPIs.
  • Competitive SEO strategies, domain authority analysis and link building.
  • Project management for ongoing projects for brand operations.

Human Resources Experience

HR Generalist. March 2019 - December 2019

British American Tobacco Iberia. Madrid, Spain.

  • 80% of the recruitment processes covered on time
  • Improvement of the Data Quality for Iberia
  • Increase the Data Quality to 50%
  • Reduction the T&E problem to 70%
  • BAT Iberia obtain the Top 5 position on Data Quality from Region

  • Responsible for Performance management, Talent Review cycle & Reward processes
  • Mapping training needs & strategy, courses organization and budget management
  • On-boarding & corporate conferences presentations
  • Management of International mobilities inbound and outbound
  • Coaching Managers on our HR lifecycle processes
  • Quarterly, managing the Headcount Tracker, Employment Expenses budget and Overheads for the department

HR Business Partner. June 2018 - March 2019

British American Tobacco Iberia. Madrid, Spain.

  • Update of the 60% of the Job Description
  • Contribute to the creation of the Trade Team in Portugal
  • Contribute to the setup of the new organization structure and update the system accordingly

  • Supporting the Senior HR Business Partner on the Talent Agenda, in terms of Performance management, Talent Review cycle, providing and monitoring the quality of information
  • Acting as point of contact for Universities, Temporary Employment Companies, Vendors and Global Business Service’s teams
  • Offering support on the Reward related processes (merit salary review, bonus scheme, updating role profiles)


David is a brilliant professional. We have been working together for one year and he has always shown professionalism, passion and flexibility in his job. He helped me a lot in sensitive HR processes, giving maximum effort in complicate environment. If I have to describe David with one single word, I would say: Resilient. I am quite sure David will become a tremendous HR talent and he will be able to act as an agent of change.
We collaborated on various recruitment processes and I can say that David is a very dedicated, open minded and trustful colleague. One can rely on his unconditional support. He is a very fast learner and I am confident that he can easily integrate in any team.
David always showed dedication and constant willingness to go beyond. He empowers the team, has great analytical and communication skills, strategic thinking and a wonderful person. Highly recommended!
David is very proactive and passionate in everything he does. He is very good with systems, data and analysis. Always curious and keen on finding solutions and improve ways of working.
It was a pleasure to work with him. David it is a very proactive person, always optimist and kind to support other functions through RRHH's processes. He has the super power to show up in difficult moments to help their business partners.
I will recommend David as a reliable, very hard working and talented employee that meets deadlines. He is capable of any role in HR, but especially he is very expertised to the HR Admin aspect like budget, employees' benefits and reward.