About me
I was born in Madrid, the capital of Spain, but I consider myself a citizen of the world. I graduated in Sociology from the Complutense University of Madrid. When I finished my studies, I moved to the United Kingdom, where I lived in London and Worthing for more than two years.
All this allowed me to expand my business vision and keep on with my academic training. After this experience, I came back to Spain to study HR in Centro de Estudios Garrigues. After that, I was involved in a professional project working for British American Tobacco in the HR Department, where I covered the roles of HRBP and HR Generalist.
In parallel, I was working as Freelance Digital Marketing for different companies and professional workers. My specialties include social media, digital marketing, project management, content creation, communications, planning and networking.
At the moment, I am involved in a professional project working for ODILO as Digital Marketing Manager. I am a multi-channel professional always in continuous training, enthusiastic and creative when finding solutions and improving the ways of working.
Professional Experience
Digital Marketing Experience
Digital Marketing Manager. November 2022 - Present
ODILO. Madrid, Spain.
MAIN ACHIEVEMENTS:
- Optimization and standardization of the app
creation model - CAC reduction of over 50% in B2B2C
campaigns for key customer. - Creation of a data model for the actions
performed by the different departments within
the company
RESPONSABILITIES:
- Land and own digital marketing strategy, in close
collaboration with the Marketing Director. - Experiment and manage organic and paid
acquisition channels and demand generation
initiatives. - Own and manage affiliate partnerships and
collaborative campaigns. - Build transparency and traceability for all of our
marketing initiatives – ensure that we can track the
performance of different channels and tools. - Analyze consumer behavior and adjust campaigns
towards strategic business goals.
Digital Marketing Manager. November 2021 - November 2022
Ufounders. Madrid, Spain
MAIN ACHIEVEMENTS:
- Increased Organic Sales more than 20% in 8
months - Creation of different MVPs to validate new
acquisition channels
RESPONSABILITIES:
- Perform regular research and identification of
keywords across all relevant markets to implement
in content across all - Identify growth opportunities and build Marketing
strategy to address the needs of the business - Develop a content strategy/plan to increase brand
awareness and consumer engagement - Research emerging industry trends and analytics tools
to implement for marketing - Plann the publishing schedule for articles and social
media to maximize organic traffic - Led a team of three freelancers and an in-house
content team
Digital Marketing Executive. November 2020 - November 2021
MAIN ACHIEVEMENTS:
PONS. Madrid, Spain.
- Increased Organic Traffic more than 300% in 6 months
- Reduction the brand abuse for Key Customers.
- Collaboration with the creation of the Inside Sales Team.
RESPONSABILITIES:
- Create and update digital content including, web pages, blogs post, and resources using WordPress.
- Utilize organic platforms to support SEO strategy and goals.
- Assist in the creation, optimization, and reporting of paid promotions across search and social.
- Monitor KPIs across marketing initiatives with Google Analytics, Google Search Console, Google Tag Manager, AHrefs and Semrush.
Freelance Digital & Growth Marketing Manager. October 2016 - November 2020
Freelance. Worldwide
MAIN ACHIEVEMENTS:
- Coordination of more than 50 websites
- Creation of more than 100 websites for clients around the world with WordPress
- Support Digital Marketing Strategy for Key Customers like Real Madrid C.F
RESPONSABILITIES:
- Maintain and grow client’s online presence, ensuring products and services are effectively communicated to target audiences.
- Optimize and implement digital advertising structures and A/B testing, including CPC, CTR, ROAS and ROI.
- Email marketing campaigns and newsletter.
- Creative social media content to achieve goals, reach KPIs.
- Competitive SEO strategies, domain authority analysis and link building.
- Project management for ongoing projects for brand operations.
Human Resources Experience
HR Generalist. March 2019 - December 2019
British American Tobacco Iberia. Madrid, Spain.
MAIN ACHIEVEMENTS:
- 80% of the recruitment processes covered on time
- Improvement of the Data Quality for Iberia
- Increase the Data Quality to 50%
- Reduction the T&E problem to 70%
- BAT Iberia obtain the Top 5 position on Data Quality from Region
RESPONSABILITIES:
- Responsible for Performance management, Talent Review cycle & Reward processes
- Mapping training needs & strategy, courses organization and budget management
- On-boarding & corporate conferences presentations
- Management of International mobilities inbound and outbound
- Coaching Managers on our HR lifecycle processes
- Quarterly, managing the Headcount Tracker, Employment Expenses budget and Overheads for the department
HR Business Partner. June 2018 - March 2019
British American Tobacco Iberia. Madrid, Spain.
MAIN ACHIEVEMENTS:
- Update of the 60% of the Job Description
- Contribute to the creation of the Trade Team in Portugal
- Contribute to the setup of the new organization structure and update the system accordingly
RESPONSABILITIES:
- Supporting the Senior HR Business Partner on the Talent Agenda, in terms of Performance management, Talent Review cycle, providing and monitoring the quality of information
- Acting as point of contact for Universities, Temporary Employment Companies, Vendors and Global Business Service’s teams
- Offering support on the Reward related processes (merit salary review, bonus scheme, updating role profiles)