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How a lack of employee skills jeopardize the company’s success
It sounds like a truism that a lack of employee skills jeopardizes the company’s success. However, a current study by the learning portal Degreed shows

How long does it take to see the first results with inbound marketing?
Many people who start with inbound marketing ask themselves this question . After you‘ve set up the process, you want to see results as soon

Artificial intelligence in Human Resources
Artificial intelligence (AI) is supposed to make HR management easier, faster and more objective. There are areas of application, for example, in recruiting or in personnel

Digitization of the HR department of the future
HR remains below its potential when it comes to customer satisfaction and its own image. This is the result of the HR Service Experience Study 2021.

How the HR function can create a great employee experience
Companies need to develop a holistic understanding of employee needs and mood trends in order to maintain an employee-centric culture. It is not surprising that

The most common reason why no one is consuming your content
That’s unfair, isn’t it? You are a master of your trade, regularly publish blog articles, podcast episodes or videos, do your best when it comes

SEA Best Practices: How clicks become leads and customers
Search engine advertising quickly leads to high visibility in search engines. B2B companies have to be present there nowadays. Because Google and Co. are also

A brilliant trick to get your readers to comment, share, and buy
More comments. More shares. More sales. We all smart bloggers want that. If that’s what you want, you need to write better copywriting, regardless of

What exactly is content marketing? And why is it nothing new at all?
Because content marketing is essentially about stories and information. Content marketing is nothing new. We humans have always told each other stories around the campfire

Benefit from synergies between SEO and SEA
Recognize differences and similarities First of all, I would like to clarify that when we talk about SEM, we talk about Search Engine Optimisation (SEO)

How important is emotional intelligence for leaders?
Thanks to my experience in HR and my assistance to several forums on talent management, I have decided to write my conclusions on the following

4 ways for a better employee experience
In the last years, employee experience and wellbeing have increased their importance for the HR leaders if they don’t want to lose their talent. Employee