THE SEO on Google is today more important than ever and it is necessary for every webmaster to understand the true meaning of natural referencing as well as the potential it creates for every business.
What is Google SEO?
Natural referencing is the set of techniques that allow webmasters and website owners to reference their web pages as high as possible in search results. The most famous search engine is Google, but there are many others.
SEO is also a great way to improve the quality of websites by making them user-friendly, faster and easier to navigate.
SEO (search engine optimization) or natural referencing can also be considered as a very structured discipline since the entire process includes a certain number of rules (or guidelines) set out by search engines.
Why is Google SEO important?
In today’s competitive market, the natural referencing SEO is more important than ever. Search engines like Google serve millions of users per day looking for answers to their questions or solutions to their problems.
If you have a website, blog, or online store, SEO can help your business grow and achieve business financial goals.
THE natural referencing is essential for several reasons.
-
- The majority of search engine users are more likely to click one of the top 5 suggestions in the results pages (SERPS), in order to take advantage of it and gain visitors to your website or customers to your online store that you need in the top positions.
-
- SEO is not just about search engines, but good SEO practices improve the user experience and usability of a website.
-
- Users trust search engines and having a presence in the top positions for the keywords the user is searching for, increases website trust.
-
- SEO is good for social promotion of your website. People who find your website by searching on Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social networks.
- SEO can give you a leg up on the competition. If two websites sell the same thing, the search engine optimized website is more likely to have more customers and make more sales.
You may have a magnificent site, but without optimization and natural referencing, it will remain invisible to Internet users.
What is the difference between natural referencing and paid referencing?
As seen earlier, SEO is the process of optimizing a website so that search engines like Google favor its ranking in the organic results on the search engine results page (or SERPS).
SEA stands for Search Engine Advertising, also known as CPC or Cost Per Click. This is the act of advertising directly on Google and other similar search engines.
Ad results are displayed above and below organic results on the results page of search engines like Google.
In one case, you display your site in Google for a fee, in the other for free but it takes longer.
It is often said that SEO and SEA are complementary.
Google On-site SEO
Google on-site SEO (also called on-page SEO) is the practice of optimizing elements of a website (as opposed to links elsewhere on the Internet and other external signals collectively called “off-site SEO”). ) to improve search engine ranking and visibility.
This consists of optimize the content and HTML source code of a site’s pages.
To name just a few, here are different on-site SEO elements:
- HTML5 structure of the page
- Presence of keywords
- Site performance
- Mobile-friendly site
- Optimization of Hn Tags
- Meta title optimization
Off-site Google SEO
Google off-site SEO (also called off-page SEO) refers to actions carried out outside your website to influence search engine rankings.
To optimize off-site ranking factors, you need to improve the perception that search engines have of a site.
These can be different elements like the popularity, relevance, reliability and authority of a site.
This is perhaps achieved in different ways through social proof, external links linking to your site, etc.
While search algorithms and ranking factors are constantly evolving, the general consensus within the SEO community is that the relevance, reliability and authority that effective off-site SEO allows a website to achieve. play a major role in the ability of a page to rank well.
Although we don’t know the full algorithm that Google uses to rank content, data from numerous studies shows that off-site SEO factors likely have more 50% of the weight of a site’s ranking factor.
Why work with an SEO service provider?
You will have understood, natural referencing is an art and a technical profession.
Instead of spending 2 years learning it, it seems more judicious to directly call on an SEO expert to optimize your site.
You will then have the choice between going through an agency or an independent SEO service provider.
I advise you to use an independent SEO service provider for several reasons.
Natural referencing work carried out from start to finish
When you decide to work with an agency, your file will be handled by several people, it will pass from hand to hand and no one will have ownership over your brand. Which in the long run can represent a problem.
Conversely, an SEO service provider will take care of your brand from start to finish. This means that he will carry out the SEO audit of your site, make recommendations and implement these recommendations.
You will thus have a single contact, which will simplify all communications.
An SEO service provider will know your project and your brand perfectly.
Much cheaper SEO services
Natural SEO agencies generally have much higher operating costs than a simple SEO freelancer, which is why the cost of the services is very often much higher.
Going through an SEO service provider therefore seems to be the best solution.