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6 reasons to create a website for your business

Last modification on July 18, 2021 by Loïc Frissard Large businesses may already understand very well that websites are important to their “online presence”, but I have noticed that many boutiques, craft businesses or SMEs that are “successful” on social media have not website or only have one-page sites which only act as a brochure.

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SMART objectives for marketing: principles and examples

Last modification on July 18, 2021 by Loïc Frissard When identifying specific marketing objectives to support your long-term goals, it is common to apply the widely used SMART method. SMART objectives are used to assess the adequacy of the objectives set to drive different marketing strategies towards success. Whether you are a company or a

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How to choose a web agency in 5 steps

Last modification on November 27, 2023 by Loïc Frissard One of the most difficult aspects of launching a new website is choosing a service provider. With so many web agencies, it can be complicated just to find the one that suits you best. Your website is the first point of contact for many of your

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Dissatisfied customer: how to deal with harassment

Last modification on July 18, 2021 by Loïc Frissard After purchasing and using your product or service, satisfied consumers will definitely give positive reviews and recommend them to others. On the other hand, dissatisfied consumers will certainly be disappointed and complain. This unhappy consumer will become a serious problem if the problem is not handled

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SMS marketing in e-commerce: code of practice

Last modification on July 18, 2021 by Loïc Frissard A good old school SMS. You probably think that it has no place in modern e-commerce. However, it turns out that in certain situations it is much more effective than other communication channels with the customer. Find out when it’s best to send a text message.

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What is online reputation and how to take care of it?

Last modification on July 18, 2021 by Loïc Frissard Your online reputation is made up of all the opinions generated on the web by your business. The Internet offers a wide range of communication channels to make these opinions and advice public. This is why it is up to you to carefully follow all the

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How to create a dating site

Last modification on September 7, 2023 by Loïc Frissard Starting your own dating site is not only a good way to meet new singles, it could become a lucrative business even if you don’t charge your customers a dime. But don’t expect to quit your day job right away. It takes time to create a

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is it really effective in boosting your notoriety?

Last modification on July 18, 2021 by Loïc Frissard Did you know ? YouTube is the 2nd most visited site in the world. The platform, which today belongs to Google, brings together more than 2 billion active users each month. Yes, 2 billion: a godsend from an advertising point of view. Precisely, YouTube today offers

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