Last modification on July 18, 2021 by Loïc Frissard
Thanks to the Internet, marketing has evolved over the years. However, brands still rely on traditional approaches to “outbound” marketing by purchasing advertising space on all possible media.
Why adopt Inbound Marketing?
Whether with TV spots in the middle of a series, Pop-ups while you browse your favorite sites or spam in your emails, suffice to say that these intrusive techniques are less and less effective and above all unpleasant for users. users.
Fortunately, Inbound Marketing is developing at a rapid pace by making it possible to bring the customer to you rather than going looking for them thanks to a methodology focused around content creation. Today, it is the best marketing strategy for acquiring prospects, transforming them into customers and retaining them with lower costs than traditional marketing!
To prove it to you, I created an infographic published on Webmarketing&Com with eight arguments to convince you to finally switch to Inbound Marketing for your digital strategy.
1. More efficient
Inbound Marketing is generally more effective in terms of Return on Investment. This strategy allows for a fairly high conversion rate with on average 54% more prospects than traditional marketing where it is more difficult to target and qualify your audience.
2. A long-term approach
Unlike traditional marketing where you have an impact at a given moment, the objective of Inbound Marketing is to have a lasting presence in the consumer’s mind.
When he inquires about a purchase, you will help him move forward in his thinking and will become a priority at the time of purchase.
3. No more chasing your customers
Instead of using intrusive communication methods with advertising (Phoning, radio, mass mailing, etc.), Inbound Marketing makes it possible to attract and qualify Internet users through the creation of useful content around certain themes that will help Internet users in their purchasing process.
4. Generate more quality traffic
The articles that you create through your blog are all opportunities to be positioned on different keywords when the Internet user makes a query on Google. The more your content is shared, the more easily it will allow you to obtain links to improve the authority of your site in the eyes of search engines and thus your overall visibility.
5. Consumers more receptive to messages
Inbound Marketing allows you to establish a relationship of trust by broadcasting the right messages at the right time thanks to lead nurturing. You thus capture the consumer around their centers of interest, based on their journey on your site, which makes them more receptive to the messages you want to convey to them.
6. Your customers have a better image of you
By developing a relationship based on quality content, you establish an image of trust, more positive than your competitors who are still using intrusive marketing. Inbound Marketing therefore offers your consumers the opportunity to join your brand through several levels of engagement thanks to relevant, user-friendly and personalized content.
7. Retain and gain new ambassadors
Become authentic by maintaining a relationship of trust with your customers. They will become loyal but also prescribers of your brand thanks to the trust you have generated. They will not hesitate to promote your products or services to those around them and on social networks.
8. A better controlled marketing budget
Inbound Marketing allows even small businesses to gain strong exposure and develop awareness with much lower costs and better results over time. The cost per lead of Inbound Marketing is 62% cheaper than that of Outbound Marketing.
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