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is it really effective in boosting your notoriety?

Last modification on July 18, 2021 by Loïc Frissard Did you know ? YouTube is the 2nd most visited site in the world. The platform, which today belongs to Google, brings together more than 2 billion active users each month. Yes, 2 billion: a godsend from an advertising point of view. Precisely, YouTube today offers

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6 steps to successfully redesign your website

Last modification on July 18, 2021 by Loïc Frissard With increasing competition on the web, you certainly have your work cut out for you if you want to be the best in your industry. The truth is that even if you are an already well-established brand, the Internet is a universe in its own right

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Why and how to avoid duplicate content?

Last modification on July 18, 2021 by Loïc Frissard Duplicate content according to Google corresponds to blocks of text within the same domain or distinct sites, presenting a worrying similarity, or even being purely identical. To avoid this type of situation, solutions exist. If you understand the basics of recognizing and combatting spoofed content, you

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How to do it effectively?

Last modification on July 18, 2021 by Loïc Frissard In life as with natural referencing, you must not rest on your achievements to move forward. If you want to survive on search engines and surpass your competitors, here is how to do your SEO monitoring. Specialized French and English sites SEO is constantly evolving. For

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The 10 key points of voice SEO in 2018

Last modification on July 18, 2021 by Loïc Frissard Voice search is undoubtedly the future of online search: simpler, more precise and faster, it offers a better user experience and is therefore increasingly adopted. Google has equipped itself with a conversational agent, Google Assistant, which analyzes natural language to respond to queries using different voice

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How to analyze competing sites: tools and method

Last modification on July 18, 2021 by Loïc Frissard Competitor analysis is essential and complementary to keyword research. To help you in your approach, here is a short guide on the method I use to spy on your competitors’ SEO strategy. Why analyze your competitors on their keyword strategy? If you want to position your

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How can blockchain help digital marketing?

Last modification on July 18, 2021 by Loïc Frissard The popularity of Bitcoin (BTC) has brought blockchain technology to the world. Although the price of cryptocurrencies has declined significantly in 2018, the potential of blockchain has not wavered. This technology could revolutionize several industries, including digital marketing. From mobile games to tokenization: digital marketing at

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5 examples of effective inbound marketing strategies

Last modification on July 18, 2021 by Loïc Frissard You may have heard about an inbound marketing strategy but are still waiting to have proof to get started? This article will give you some ideas and show you the power of inbound marketing through several concrete examples. What is inbound marketing? Inbound marketing is a

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