Last modification on July 18, 2021 by Loïc Frissard
With increasing competition on the web, you certainly have your work cut out for you if you want to be the best in your industry. The truth is that even if you are an already well-established brand, the Internet is a universe in its own right where it is essential to stand out, and this happens above all through your website.
Whatever the reason, if you are looking to redesign your website, it is important to develop a solid plan for the success of this major project. In this article, we explain how to approach redesigning a website step by step.
Step 1: Know why to redo your website
When you hire a service provider, they will want to know everything about your current site. What you like, what you hate and what you want to change. This is an important first step in your site redesign plan because it creates a solid foundation for your project.
Without this information, it will be difficult to achieve the results you want. To best communicate your desires and new needs, you can of course share other websites that inspire you. However, the best method is to write specifications.
Step 2: Define your goals
You must define one or more concrete objectives that push you to invest in redesigning your website. Here are a few :
- Increase your conversion rate;
- Make navigation easier for your users;
- Reduce your bounce rate;
- Reduce the loading time of your pages;
- Optimize your site for natural referencing;
- Etc.
In any case, we also advise you to list these objectives in your specifications.
Step 3: Create an action plan
The potential goals we’ve listed above are pretty general – after all, there are many ways to improve your traffic or site speed.
However, you need to determine exactly how to achieve these goals and prioritize them in order to budget for your redesign project.
For example, if you plan to review your current navigation. The first thing to do is to do user testing before even designing your models.
Likewise, if you want to optimize your site for Google, it is essential to carry out an SEO audit.
Step 4: Start the Redesign
After you’ve discussed your goals with your provider, how you want to achieve them, and what you’re looking for with your design, it’s time to get to work!
When the first mock-up is completed and you have approved the changes, your service provider will launch the new, improved version of your website. But your work is far from done.
Step 5: Analyze the results
Building or revamping a website without analyzing the results is like throwing all your work away.
We saw together that there could be several objectives for redesigning your website. If your initial goal was to increase your conversion rate, you need to be able to compare your sales between your old site and your new site. Likewise for navigation, it is possible to see the evolution of the bounce rate and follow the journey of your users within your website. It’s crucial to make sure you’ve addressed these issues, and you can do so easily with in-depth analysis.
Step 6: Consider new strategies to improve your redesign results
Redesigning your website is a project that can have significant results on your turnover. If you want to obtain even more significant results, it is strongly recommended to support this change with a web marketing strategy.
This strategy may include search engine optimization (SEO), inbound marketing or even social media. In any case, it’s the ideal time to get off to a good start.
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