Last modification on July 18, 2021 by Loïc Frissard
In recent years, Google’s algorithm has become increasingly complex and today, only sites with an effective linking strategy appear at the top of search results. If you have poor quality links, not only is your site not highlighted, on the contrary, Google risks penalizing you.
We will see the 5 best techniques for obtaining quality backlinks and having a well-referenced site. This proves to be an essential step to succeed in the field of digital marketing, a field that continues to grow.
1 – Write a list of bloggers
This technique consists of having a page listing all the best bloggers on a given topic. It’s up to you to choose the theme, for example you can choose the best marketing bloggers, and you list on one page all the best bloggers in this theme. You also add a photo for each blogger, and a quick presentation. If you want, you can also indicate the social networks of each blog next to their presentation.
Once you’ve written your page and it’s listed online, get in touch with all those bloggers to let them know that they’ve been selected to be featured at the top.
Many will be delighted to share your page and some will mention it on their site, which will earn you a relevant, quality link.
For example, it is possible to make the TOP of expatriate bloggers or the TOP of travel bloggers.
2 – Write a page on expert opinion
The second technique is similar to the previous one. But instead of making a list of bloggers, you group together all the answers related to a question according to a list of experts that you have selected.
You choose the question, it must be linked to your theme.
This question could be for example “What are the three best tips for success in life?” » if you choose the theme of personal development. In the field of travel, you can ask the question of the 3 most original destinations.
Then you contact all the important bloggers in this topic to ask them for their opinion. A certain number will answer your question, and all the answers you receive, you will group them within your page. Once your page is finished, you contact all the bloggers who answered your question to show them the page and tell them that their answer has been chosen to appear on your page.
Again, many bloggers will be happy to appear on your page (this will give a lot of credibility in the eyes of their visitors), and some will put you a new quality link.
3 – Write content for external sites
This technique, like the dead link technique, is a “win win” technique. The idea is to write quality content for free for other sites with a similar theme to yours. Of course, the content you are going to write must be unique, without any copying and pasting, so that the site you are collaborating with is not sanctioned by Google.
You will come into contact with sites with a theme similar to yours, but which have not yet written content on certain sub-themes that you understand well. Before you start writing this content, clearly agree on the terms of publishing your content on their site, including the word count, the type of content they expect, and the number of links from your site that they you are permitted to embed within this content.
The advantage of this technique is that the site with which you are collaborating will have additional content for its Internet users. For your part, by inserting one or more links following your blog at the heart of the content that will be published on the other site, you obtain new, relevant, quality links.
For example, if you have a blog about Rome, you can write for travel sites, articles on your secret addresses in the city, or even the best bars for going out in Rome.
4 – Create infographics
The infographic technique consists of creating an interactive page with a maximum amount of easy-to-digest information on a given theme.
The idea is to provide content, but in a very specific way. We must create as many interactions as possible with Internet users, particularly with diagrams and images.
Once ready, share your infographic with all the bloggers who are related to your theme. The multi-active dimension of the infographic will lead to a number of shares on social networks.
Additionally, many bloggers will be tempted to link to your infographic. This is why Google loves interactive sites. A site with a lot of comments (ideally with a blogger who responds to comments) gains points in terms of SEO. And sharing or mentioning an infographic on your site allows you to receive numerous comments and feedback from your Internet users, which turns out to be excellent for Google.
5 – Find dead links
The dead link technique is very effective for obtaining a relevant link. The reason is that you bring value to an external site by updating their outdated content.
Concretely, this technique consists of finding link pages related to the theme of your site where several links are outdated. The goal is to inform the site in question, who will be more than happy to mention your site when removing links that are no longer up to date.
To find lists of links, if you have a fitness blog for example, you can write “useful fitness links page” on Google.
Once you find link pages, use the free Google Chrome extension Check my Links which identifies all current dead links on a page in seconds. This extension highlights links that are up to date in green and links that are obsolete in red.
Once you have identified outdated links, contact the site author to let them know that the content is no longer up to date. In the email, also present your site by indicating that it offers the same theme, and that it would find its place within the list to replace one of the dead links.
As you enrich its value, the majority of sites you contact will be willing to mention your site, which will cause you to want a quality, relevant link.
To conclude
Creating quality links is not impossible, but it requires investment. You must choose your methods to provide maximum value to sites that can potentially mention your site in the form of a link, and the natural referencing of your site on Google will gain notoriety. Finally, there are also many tools to analyze and track your backlinks.
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