Last modification on July 18, 2021 by Loïc Frissard
Whatever your business, you cannot do without a marketing strategy. If the latter allows you to anchor your company in a market, to define its positioning in the minds of your targets, but also to create a certain added value responding to the needs, desires and expectations of your prospects; above all, it allows you to achieve one and the same objective: to grow your sales.
As part of your marketing strategy, one thing has not escaped you: the multiplication of available tools. While traditional marketing has and always will have its place, the web is ESSENTIAL in your strategy. Of course, depending on the target audience, you can use one or the other of these two techniques to a greater extent. However, keep in mind that integrating the two is the winning combination. And above all, if one compensates for the weaknesses of the other, more and more people are using the web channel. Because the latter greatly influences consumption patterns today, it is better not to miss out on the marketing tools that every digital manager must have. “Content marketing”, “social networks”, “content curation”, “statistical analyses”, “emailing” in particular, digital marketing tools should be adopted without further delay. And, among the latter, the SEO is basic. Close-up on the reasons to develop an SEO strategy and more particularly to rely on a Premium Web editor.
What is SEO?
SEO, three letters that are worth gold in terms of digital marketing. Search Engine Optimization in English, these three letters mean “search engine optimization” in French. In other words, it involves implementing techniques to improve the position of your website/blog on search engine results pages and more particularly in the first positions of a search engine on queries desired. If the best known search engine is the giant Google with no less than ¾ of the market share in France, others like Yahoo, Bing, DuckDuckGo, Qwant, Quora, Ecosia, IxQuick, Yippy, Searx are part of the search engines. most important research today. In any case, whatever the search engine, the country, the sites most visited in the world by Internet users appear in the first 10 results offered by the search engine and, more precisely, the first 3 sites (70 % of clicks for a query are concentrated on the first page of the search). It is therefore essential to invest time and money in optimizing your site. And for that, there’s no secret: you need content. Never mind ! By using the services of a Premium Web Editor, you will obtain the perfect web content to attract your customers.
What are the reasons to use a Premium Web editor?
Choosing which keywords to target
Any SEO strategy whose objective is to increase natural traffic begins with the choice of keywords for each of the pages to be referenced. These keywords allow you to define, qualify your site and/or your activity, but also in certain cases, to be those typed by Internet users in the search engine. There is therefore no point in starting to write an article without first having clearly defined your keywords but also having carried out keyword research. In this regard, the Premium Web editor knows how to find those that correspond to Internet users’ searches, those that make the difference in terms of traffic volume depending on the given subject. Nothing better than relying on him to adapt the angle of the article accordingly.
The contents
If the latter, by typing the keywords in the search bar of the search engine, knows how to analyze the competition to adapt them and obtain quality traffic more easily, the content is not to be taken lightly. And, in this regard, being a web editor is a profession. If you’re good at setting up a traditional and web marketing campaign, it’s best to leave the writing aspect to the pros. This requires real writing skills, being relevant, responding to Internet users’ requests, being complete. Besides, don’t you trust your dentist to treat your dental problems?! Don’t forget that you want to obtain the best SEO for your site, your blog in order to generate targeted, quality traffic. Therefore, to avoid falling into the “copy-paste” trap, there is nothing like expert pen of a Premium Web editor to highlight your product as naturally as possible and above all, have unique content. The exercise being difficult, simply delegate this mission to have a quality content.
The little extras that make it all
As with any strategy, SEO is no exception to the rule of optimization. In this, the article must contain a sufficient number of words to obtain good SEO. And of course, it is not a question of writing stupidly, it is quality over quantity. In short, the article must be readable and airy while avoiding being off-topic. It must also be illustrated, have titles and subtitles, but also use short and understandable URLs without forgetting external links and internal links… in short, it requires a lot of creativity. And again, there’s nothing like a Premium Web Editor for this.
Finally, make sure to properly set up the structure of your site/blog, close your tags… a good design will make its structure readable and more operational for the search engine. And, in order to optimize SEO, also think about creating a page for your company, to be present on the address and map part of the search engine, but also to make videos. And because the subject is increasingly discussed and is making the headlines in SEO news, use influencers in your digital marketing campaign. These new web stars, these modern-day opinion leaders, will allow you to increase your traffic but also your visibility.
Similar articles