Last modification on July 18, 2021 by Loïc Frissard
You may have heard about an inbound marketing strategy but are still waiting to have proof to get started? This article will give you some ideas and show you the power of inbound marketing through several concrete examples.
What is inbound marketing?
Inbound marketing is a strategy that allows you to attract potential customers to your website rather than externally advertising your products or services.
The goal is to bring prospects to your website through blogs, social networks and search engines in order to familiarize them with your brand and then convert them into customers through different techniques.
Examples of content for implementing an inbound marketing strategy include infographics, videos, podcasts, white papers, webinars, case studies, articles intended to be shared for social networks or even SEO.
Example #1: A blog
Content is the crux of the matter when launching an inbound strategy and the blog is the best example.
Example of Incenteev’s blog on sales coaching
The more your blog is relevant and regularly updated with new content, the more likely you are to become a reference in the eyes of your prospects.
It also allows you to answer the questions your potential customers are asking in content accessible via search engines by targeting the right keywords.
Example #2: A white paper
A white paper is defined as educational content that covers a subject in a more in-depth and documented manner than a simple blog post. Generally, prospects who download your white paper expect great added value since they must communicate some information in order to obtain the precious sesame.
Example of a white paper produced by Sendinblue on emailing tips
This way, once readers download your content, they will become qualified leads and you can use marketing automation through different scenarios to convert them into customers.
Example #3: An infographic
Your prospects don’t always have the time (or desire) to consume a long article. Sometimes a picture, and it is often said that a picture is worth a thousand words.
This is where infographics come in handy since they summarize relevant data presented in a pleasing aesthetic format. Additionally, if the information you share is particularly valuable, there is a good chance that it will be shared on social networks and other blogs, thus generating quality links.
Example of infographic created by SEMrush on SEO writing
Example #4: A webinar
A webinar is content that is a kind of internet conference presented to an exclusive audience through platforms such as Webikeo. With this format, one or more members of your content team has the opportunity to provide valuable advice in a very engaging and pleasant way which creates a feeling of closeness
And, once again, it is possible to ask your prospects for information when registering for a webinar, which is particularly effective in converting them subsequently.
Example of webinars on the Webikeo site
Example #5: A case study
The case study is a powerful, but often underutilized, piece of content. It presents real situations or uses of products or services to demonstrate their value. A well-written case study follows the client as they define a problem, determine a solution, implement it, and realize benefits.
The case study can take different forms such as a video, a customer testimonial or even a white paper.
Example of a case study carried out by Adimeo for the implementation of an Ecommerce platform
Some companies are used to doing everything themselves and sometimes have difficulty delegating certain tasks. At one point or another, you will probably be limited in terms of human resources and/or skills, particularly with regard to inbound marketing.
To implement your digital strategy, there are all kinds of service providers, but they have very different specialties. If, for example, you are looking for a digital agency in Lyon, why not use WebConversion. Social selling, natural referencing, marketing automation… the skills necessary to implement an inbound marketing strategy are numerous and require a certain expertise.
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