When to post on Facebook in 2021?
It’s no secret that Facebook’s organic reach is decreasing more and more.
The ever-changing algorithm makes it increasingly difficult for pages to publish their content in news feeds for several years.
Therefore, businesses and marketers are looking for every hack and strategy they can think of to try to help their posts get more exposure. This includes everything from engagement-focused strategies to targeted job creation.
It also means posting on Facebook at the right time.
By finding the best times to post on Facebookyou can help improve your visibility and overall results from your Facebook posts almost instantly.
Getting some traction in the form of likes, comments, and shares as soon as you post can help your post show up on other users’ feeds, instead of letting it fade into Facebook timeline oblivion .
This is equally true for Instagram, which implemented a similar algorithm earlier this year.
But here’s the thing: know when to post on Facebook, is like a game.
You need to know the right times to do it, the best content to post on Facebook, and understand that sometimes you’re going to have hits and misses.
By tailoring everything about your content, including when it is delivered to your audience, you will have the best chance and the most results.
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Is there a single best time to post on Facebook?
The simple answer to this question: No.
Research has demonstrated the best times to post on Facebook, based on huge amounts of data from a large assimilation of different accounts.
If you look at all of these studies, you’ll notice one thing: almost every study lists different peak hours.
Some will say between 1 p.m. and 2 p.m., others 3 p.m. to 5 p.m., for example.
There is an obvious reason for this: all audiences are slightly different.
A high school student who wakes up at 5:30 a.m. will have a very different schedule than a student who sleeps until noon.
This student will have a very different schedule than the one or two years older than them, who are now part of the workforce instead of only having 3 hours of classes per day.
And even those in the workforce have very different hours, depending on their position.
The only way to find the best time to post on Facebook is to research and experiment with your audience particular. We will see how to do it in a few points.
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When to post on Facebook?
Although each business’s peak times will be different, the general best posting times can be used as a starting point for you help find those peak times.
A lot of research has been done, much of it by social media management and analytics sites like Hootsuite and social media agencies, to find out the general trend.
Each study may reveal something a little different, so it’s worth taking note.
Hootsuite, for example, found that the best times to post on Facebook are between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday and Friday; and Saturdays and Sundays from 12 p.m. to 1 p.m.
If you want to post on Facebook on Tuesday, which has less engagement than other days of the week, the same time slot is ideal.
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It’s also worth noting that B2C brands get great engagement on weekends, but B2B brands might not receive the same attention.
Put your most impactful content on weekdays if you are a B2B business.
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Even if you have a lot of experience and practice with social media management, discovering a new audience will still take time (this goes for Facebook ads too).
This can be especially difficult when you’re managing a new page for a business.
When this is the case, I recommend taking a look at the average best times to post on Facebook discussed above, and starting there.
Share posts at different “best times”, and the times around them (instead of an ideal time of 1 p.m. to 3 p.m., post at 5 p.m., then later around 8 p.m.).
If you do this regularly, overtime will allow you to see trends in which posts are getting the most engagement.
To increase the likelihood that each message has the opportunity to be seen, it is recommended to only post once a day at first.
Eventually, with analytics tools like Hootsuite or even Facebook Insights, you’ll be able to quickly view full analytics reports for all your content and see which posts got the most engagement.
It shouldn’t be too difficult to spot, after a month or so, which times (and types of content) benefit your business the most.
For established pages, you can cheat and use Facebook Insights to see when your audience is most active online. Go to Insights, then Publication, and you can see this information quickly and easily. Be sure to check the time zone and experiment with peak activity times.
Peak posting times combined with good content matter a lot.
Knowing when to post on Facebook depends on your specific audience and the types of services and products you offer them.
As you build your page, try posting at different times and see what works best for you.
Use the tools and strategies discussed above to find the best posting times for the different types of content you publish.
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