What social media strategies actually work? Are there practices that can help you get the most out of the time and money you spend on social media? What are other marketers doing to optimize their social media efforts?
THE SMO or Social Media Optimization, is an anglicism to define all optimization strategies on social networks. SMO is an important factor in ranking on the Internet today. This strategy is often overlooked by many businesses, even though it can help you increase your search engine position.
Here are 6 tips to help you optimize your social networks simply.
Hashtags can not only help you find new people but they can give people a way to find YOU.
Here are some tips for using hashtags in your marketing strategy:
- Determine which hashtags influencers in your niche are using.
- Find trending hashtags in your niche.
- Look for conversations happening around your brand or niche.
- Create your own hashtags to create buzz around a contest, promotion or marketing campaign.
To help you find hashtags in your niche, we recommend using tools like TalkWalker.
2. Schedule posts 1-7 days in advance
Most marketers plan their social media posts several days in advance so they never get overwhelmed and provide a continuous flow of information.
Scheduling your posts gives you a backup in case of unforeseen circumstances and ensures you don’t forget to post regularly. Consistency is key to social media marketing success, and planning is the best way to ensure you maintain it. To do this, you can use marketing automation tools like Hootsuite for example.
3. Use images to optimize social media engagement
Images are one of the best tools we have to increase engagement on social media.
Look closely at your data to see what types of images your audience prefers: Humorous? Motivation ? Inspiring? Infographics ? Then make sure to post them more often to increase engagement. It’s that simple.
To find attractive, royalty-free images, we recommend using websites like Pexels.
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4. Publish at least 2 to 5 times a day on social networks to optimize presence
For business owners looking to build their brand and increase their social media presence, I always recommend posting at least 3x per day.
I encourage you to try posting at different frequencies (1x per day, 3x per day, 3x per day, 5x per day, etc.) to see how often your fans and followers want to hear from you.
5.Use keywords in your posts
Keywords are important for your website, blog content, and advertising campaigns. So it’s no surprise that keywords also matter for your social content. This also helps keep your content relevant to your target audience.
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6. Align SEO keyword strategy with social media
If you want to maximize the exposure of your profiles on social networks, keywords play a very important role.
In fact, if you don’t optimize your profiles correctly, you’re leaving money on the table for your competitors. Structuring your target keywords and keyphrases in your profiles is very important.
If you can use your keyword or phrase effectively in your profile or page name, it will help it rank better in keyword searches on Google and in social media search itself.
So think about SEO even on social networks!
7. Consistency is key to social media optimization
Creating your profiles on different social networks seems like a simple task, but it’s one of the first areas where businesses tend to fall short.
Fill out your profile information 100%. Search engines tend to favor profiles with complete information. It also creates a more professional overall cohesion for others in your network, so all contact information in your social profiles should be exactly the same as on your website.
Now that your strategy is set up, learn how to convert on social networks ? !