Last modified on August 3, 2021
There are many alternatives that replicate the optimization features of Google Adsense. However, none are as sophisticated and cost-effective as the Ezoic app. For publishers looking for the most powerful tool to monetize their website, this all-in-one technology is ideal. Here’s a look at how effective the app is.
Introducing Ezoic
Ezoic is a smart platform that performs multiple functions. All its features converge towards the same goal: optimizing the content of websites to make them significantly more profitable. The application is primarily aimed at website publishers.
These can be businesses, news platforms, bloggers, and anyone who wants to generate more revenue through their website. In particular, Ezoic focuses on optimizing the advertising content of sites and personalizing displays per user.
It was Dwayne Lafleur, the former CEO of Cubics, who created Ezoic. Cubics being nothing less than Facebook’s first advertising network, Lafleur decided to put his expertise at the service of website publishers. His in-depth understanding of the biggest challenges in advertising monetization explains the unique quality of Ezoic’s services. Moreover, this rigor and constant search for excellence have earned Ezoic the title of Google Certified Partner. The tool is not only approved by Google, but in addition, the internet giant also awarded it the Business Innovation Award in 2016.
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Fonctionnalities
What makes Ezoic particularly powerful compared to other applications is, on the one hand, its developed artificial intelligence, and on the other hand, its numerous features. Among the most important features, we can mention:
Ad Tester
No matter how optimized a site is, it is unfortunately not possible to find the universal formula that pleases all visitors. And this is why Ad Tester is the most relevant solution. This Ezoic feature allows you to perform different tests on visitors to the publisher’s site and to collect the reaction of Internet users based on the ads displayed.
Advertising content, insert sizes, colors and other parameters are studied to offer personalized content for each visitor profile. The goal is to achieve better traffic, maximum engagement, and extended time on the site.
Site Speed
This Ezoic feature focuses on the loading speed of website content. Indeed, a slower site can cause a significant loss of traffic both in the short and long term. This is why the features included in the Site Speed Accelerator represent a separate package outside of the monetization tools. Without changing anything in the content of the site, the Site Speed Accelerator uses Smart Caching and other intelligent solutions to significantly improve the visitor experience.
Big data analytics
With Ezoic’s data collection and analysis system, publishers can access the most important information to optimize their website. Big Data Analytics allows for a deep understanding of what drives the most revenue on a site.
The most profitable pages, the optimal length of SEO articles, the engagement of each visitor, and much more are delivered to the publisher. With this data, he can optimize the content he publishes and work in synergy with Ezoic’s enhancement features.
AMP Converter
Ezoic’s AMP Converter, the only Google-certified AMP converter, is a major feature of the app. It allows you to convert a website into a fully functional and highly aesthetic mobile version. Publishers can both keep the quality of their content and all their ads without taking any revenue.
Among the available AMP converters, Ezoic’s one largely dominates thanks to its studied artificial intelligence. It is able to solve the various problems commonly encountered by publishers when converting their website to a mobile version.
Layout Tester
The Layout Tester allows the Ezoic app to learn about the layout preferences of website visitors. The publisher can select the different types of layouts they want to test on their website. The app then collects the results of the different choices and can deduce the best performing options to attract traffic and lengthen sessions.
With this tool, the presentation of website elements is personalized according to the preferences of each visitor. Mobile version tests are also available to optimize the content in all circumstances.
This is the management of header bidding on a publisher’s website. Server-side header bidding, if implemented well, can account for a significant proportion of a site’s ad revenue. However, implementing them is not always straightforward and can sometimes be fraught with issues that can negatively impact user experience and traffic.
With an intelligent system, Ezoic Header Bidding solves all the latency, loading speed and other issues related to ad auctions.
Ezoic: How much does it cost?
There are several pricing plans depending on the needs of each publisher. The basic features are completely free for all websites. These are for example Big Data Analytics, SSL Generator, Customer Support, and Account Manager. This first plan excludes Ezoic’s monetization tools.
To access the platform’s other tools and monetize their website, the publisher has two options. They can use Ezoic’s monetization tools for free if they agree to the platform displaying an ad at the bottom of each page of their website. Otherwise, another payment method for this same offer is to pay 10% of monthly advertising revenue to the platform.
For larger businesses and site publishers, a more comprehensive plan is available. This package offers tailor-made templates to accommodate the expectations of each business. To access this offer, the company only has to contact the platform to obtain a quote. All plans are without obligation and can be canceled at any time.
Publishers can purchase an additional feature called Site Speed Accelerator. Pricing varies by site, but operates on a sliding scale. Ezoic even claims that if the site in question doesn’t have a Google Mobile PageSpeed score of 80 or higher, this feature is free.
In summary
Ezoic is a very powerful all-in-one tool to monetize a website through advertising revenue. It presents itself as the best alternative to Google Adsense. Ezoic’s artificial intelligence and its Big Data system allow it to optimize each website according to the needs of visitors. For example, I almost tripled my advertising revenue compared to Google Adsense.
From loading speed to ad content format, a multitude of advanced features significantly improve the user experience on the site. But naturally, it is the publishers who have the final say and control all the content on their website. Regardless of the plan chosen, Ezoic is the most interesting tool for all website publisher profiles.
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Passionate about the web and entrepreneurship, I founded Digitiz in 2016. My goal is to share my experience with you and save you time in choosing your tools.
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