Key figures to know in 2024

There is no need to remind you of the importance of natural referencing for your website. Today, SEO is one of the pillars of success for many companies, regardless of the sector of activity. This strategy, which appeared at the same time as search engines, has developed significantly in recent years. Depending on your target audience and your field of activity or the type of platform you use, professionals in the field offer you tailor-made approaches.

Don’t underestimate the impact of SEO. Here are some statistics that will convince you of its importance.

The importance of SEO for your site

Search engine optimization, or SEO, is the process of improving the visibility of your website and content in order to appear at the top of search results. Why is it crucial?

• 27.6% Internet visits are limited to the first site displayed in search engine results pages or SERPs.
• The first three search results total 54.4% of visits
• 80% of Internet users go to the second page SERPs.
• And, 90.63% sites on Google don’t get any clicks because they’re on the last pages of search results.
• Crawls analyze nearly 20 billion websites per day.
• THE SEO East 5 times more effective than SEA.

(Sources: Backlinko)

Google: The best search engine

44% Internet users will use the same search engine for all their queries. And, in the majority of cases, this preference falls on Google:

• 70,000 searches processed every second on Google.
• 2 trillion queries annual on this search engine.
• 1 billion internet users worldwide use Google every month.

(Sources: Pewresearch, Hubspot, Searchengineland, Businessinsider)

What is the proportion of site visits on Google?

Google totals more than 1 billion sites web currently. The search engine has developed well since its inception in 1998. But, this also implies a non-uniform distribution of visits across all platforms:

• 90.63% sites have no organic traffic, either 847,833,932 sites.
• 5.29% have 1 to 10 visits, or 51,533,239 platforms.
• 2.84% attract 11 to 100 visits, or 28,248,087 sites.
• 1.04% total between 101 and 1,000 visits, or 10,322,545 platforms.
• 0.21% only generate more than 1,000 visits, or 2,034,478 sites.

(Sources: Ahrefs, Statista)

Focus on Internet users’ behavior

• 8% Internet queries are in the form of a question.
• 70% Internet users use more than 3 words in their query.
• 53% Internet users research different online providers before making their decision.
• 47% will open 3 to 5 different contents to make comparisons before choosing their service provider.
• 1 Internet user will do on average 3 to 4 searches per day.
• 63% of purchases happen online. And, 43% Internet users are looking for products like those they typically find in their usual stores.

(Sources: Moz, ahrefs, thinkwithgoogle, Hubspot, Intergrowth, Wordstream)

The importance of keywords and backlinks in your SEO

SEO optimization is based on the judicious use of keywords and backlinks. These techniques are essential to ensure the success of your websites, whether blogs, e-commerce sites or other platforms, on any search engine.

Regarding Keywords

About the keywordsnot all are equal:

• 94.74% SEO terms used generate less than 10 searches per month
• 5.14% can create between 10 and 1,000 monthly searches
• 0.10% of keywords are used in 1,000 to 100,000 searches per month.
• Only 0.0008% of them are the cause of 100,000 requests per month.
• 71% of SEO consultants proceed to keyword targeting.

To optimize your content, place your keywords strategically:

• In the meta tags : title and description
• In the content
• In the ALT image tags
• In the title of the article
• Even in the internal and external links for the backlink.

Choose your keywords carefully:

• THE short queries are preferred in 70% of cases. These are the keywords that contain only 2 words.
• However, don’t neglect keywords long tail which are more specific. They allow you to convert 70% of visitors.
• Finally, feel free to include questions, as they constitute 8% of the market.

(Sources: Ahrefs)

Regarding the Backlink

• 66% websites referenced on Google do not benefit no backlink
• 26% of sites have at least 3 URLs pointing to their sites
• 43.7% of the pages best positioned in search results have at least one backlink

How to get some?

41% of SEO consultants attach great importance to this stage, considered to be the most complex.

• 77% Long content attracts more backlinks
• You can also buy links for $361 each on Ahrefs
• THE sponsored articles are another option, with a cost of 77 dollars.

(Sources: Ahrefs)

Why do local SEO?

10 years ago, the Local SEO was considered too advertising. However, nowadays this approach has become essential and the use of keywords including city names is recommended. This allows you to stay competitive in the market.

• 1.5 billion real visits worldwide in different locations are due to local research.
• 30 % online searches are location-related.
• 67% Internet users only target companies that highlight their location in their advertising.
• The SEO terms “ near me ” increased 900% during the last years.
• 77% Internet users limit their search to their geographic area. They do not go beyond the 5 km around their home or office.
• Google Maps is widely used by 86% of French Internet usersThey appreciate knowing the location of the businesses they use.
• Moreover, 78% local searches end with a purchase or a contract of which 10% conclude the same day.

Reviews are now essential for local SEO:

• 88% Internet users ask for opinions from those around them.
• 95% travelers consult the online reviews when preparing their stay.

(Sources: Ahrefs, webfx, lsainsider)

Should you use Google Business?

Google My Business is an online directory for businesses listed on Google. You can fill it out for free. Which positively impacts your Local SEO :

• 61% of businesses that have a Google My Business listing have a rating of 4 and 5 stars.
• A great review can significantly increase click-through rate by 2,600% on the company’s website.

When it comes to website design, the importance of being SEO friendly and having a responsive layout is often mentioned. For good reason:

• 55% global research is done via a smartphone or mobile device. (Source: Lesmakers)
• But, 64% research that is done via a computer end with visit.

(Source: Ahrefs)

Why optimize your site to comply with all the new SEO standards?

SEO standards are regularly challenged. The goal is to better meet the expectations of Internet users in terms of speed and simplicity. Now, in addition to the use of keywords, you must also respect security standards up to obtaining the Google certificate and the HTTPs URL. Likewise, it is crucial to optimize the display speed.

• 40% Internet users leave after 3 seconds on a site that won’t load.
• 82% avoid connecting to a site that does not have an https url.

Take inspiration from competitors, while respecting the absence of plagiarism. For example:

• THE sites on the first page contain content of 1,890 words on average. (source: Abondance)
• Update your blog and content frequently to increase your traffic. 111%. (Source: Lesmakers)

• 74% of SEO professionals offer you a Monthly Billing.
• In France, on average, a SEO consultant touch 33,322 euros of income per year.
• On average, you have to pay $500 to $1,000 per month for professional support.

What you need to know about SEO

• In France, Google has a market share of 92% on the Internet. Customize your approach accordingly.
• 64% research is done on computers.
• Every day, Google records on average 3.5 billion searches.
• The first 3 sites in the search results capture 54.4% visits. And, the first one touches 27.6% Internet users.
• You have 2 minutes and 17 seconds on average to sell your services or products. This is the average length of an Internet user’s visit.
• But, you have 3 seconds to seduce him right away. 40% of Internet users will switch to another platform if your display takes too long.
• Remember to update your content frequently. This will help you increase your number of visits to 111%.
• Prefer SEO over SEA if you have to choose. SEO is 5% more effective.
• 90.63% of the sites recorded in Google’s databases are “ghosts”, without any visits. SEO is therefore essential to avoid being among these neglected sites.

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