Last modified July 18, 2021
Today, if you want to stand out from your competitors and have a good image with the public, it is necessary to use video. Initially, it was mainly used for internal communication and to present products or services. Today, video makes it possible to transmit a message, to train, to transmit values, to inform and create commitment. Currently, on social networks, this is the most suitable format for an SEA campaign, because they allow you to directly reach a qualified target.
Motion design
The motion design technique allows you to animate graphic elements. We’ve all come across them on social media. These are short videos that look like amino drawings. They do not tell a story, they explain and diagram a concept, an idea, a process or a circuit. Motion design is a format that has a lot of impact on the public. Indeed, the educational and explanatory aspect makes these videos both fun and viral. It is for this reason that corporate motion design is highly sought after, whether to appear on the home page of a website, to be broadcast on platforms such as YouTube or even as part of a campaign for social networks. Motion design is a technical process that requires the intervention of graphic designers and videographers professionals. Some agencies have even specialized in creation of motion design videos for companies.
Slow motion, timelapse and hyperlapse
These three video techniques make it possible to perfectly reproduce several types of sequences. Timelapse allows you to capture a long sequence by taking images at spaced intervals. The effect of the video is therefore slowed down. This process is ideal for construction companies, because it allows you to film an entire construction site to see in a few seconds a process captured over several weeks or even months. Hyperlaspe offers the same rendering, but with a camera that is not fixed, this allows you to have points of view from different locations. Finally, slow motion video allows you to see in slow motion a process that takes place over a very short period of time. We use a lot this type of video in industry or science. These different effects can be used on classic corporate videos to improve their aesthetic effect and make them more attractive.
B’Roll and sound and design
These videos are sought after mainly for their aesthetic quality. Indeed, these two techniques use variations of video effects and sound to produce content that is both original and artistic. Blur, acceleration, traveling, zoom and slow motion effects allow you to highlight details or gestures. These are videos that are used in the art world, but also in catering and crafts. Chefs, mixologists, barbers, carpenters and many other professionals use this format to showcase know-how and their mastery of technique.
Passionate about the web and entrepreneurship, I founded Digitiz in 2016. My goal is to pass on my experience to you and to be able to save you time in choosing your tools.
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