Last modified on July 28, 2021
Inbound Marketing is starting to be talked about more and more in France and it is rather positive for those who are fed up with abusive prospecting techniques. In a real break with traditional marketing, the Inbound Marketing method no longer has to demonstrate its effectiveness in creating traffic and generating leads.
Why be certified by Hubspot?
If you want to delve deeper into the subject and become an expert, the Inbound Marketing certification program may interest you. Thanks to their many free resources for anyone to access, the company Hubspot, which popularized Inbound Marketing with its automation platform, offers an excellent free and open access program.
If, like me, you want to succeed in this program and proudly display your badge on your CV, on your Linkedin profile or simply sport a new certification above your desk, this article is for you!
Who can be certified in Inbound Marketing?
The Inbound Marketing certification is done only online, is completely free and is open to everyone, provided of course that you have a minimum knowledge of web marketing and understand English. Whether you are a marketing professional, business owner, independent, student, the certification puts you at the forefront of the latest trends in inbound marketing.
Most importantly, you will gain a solid understanding of Inbound Marketing and be able to apply it to your website or blog. Attract visitors, convert leads, win customers… immediate effect guaranteed!
The study guide is a good overview of the main points covered during the course. Although it does not cover all the elements of the exam, it highlights the important lines that you need to know. To pass the exam, you need at least 75% correct answers.
In order to get the most out of this certification, it is recommended to follow the chapters in order. Start with “the fundamentals of an effective inbound strategy” and continue at your own pace according to your level. We also recommend that you download the study guide to help you better follow the courses. You can take these courses at any time and at your own pace. They cover all the steps of the inbound marketing process through video webinars of approximately 45 minutes as well as articles or ebooks.
After completing the courses, you can embark on the Inbound certification exam. You will then be tested on each of the twelve chapters for 75 minutes to answer 60 questions that are multiple choice or true/false in form, the goal being to have a minimum of 75% correct answers, which corresponds to 45 correct answers.
The certification program
Sign up on the HubSpot website to start training. You can access all available courses, study guides, and many other great resources.
The inbound certification consists of 12 courses in English only which are grouped around 4 main themes:
- The fundamentals of an effective inbound marketing strategy
Attract
- Optimizing your site for search engines
- Creating content with a goal in mind
- The Basics of Blogging
- Your content with social media
Convert
- Encourage clicks with calls to action
- The Anatomy of a Landing Page
- Guiding the next step with thank you pages
Conclude
- Send the right email to the right person
- The power of Smarketing
- The Inbound Marketing Sales Process
Build loyalty
- The pillars of loyalty
To conclude
If you don’t succeed the first time, don’t panic! You will simply have to wait 48 hours before trying the test again. You have 3 attempts before being “blocked” and being able to try your luck again after 30 days. But don’t worry, 1 or 2 attempts are more than enough to pass the test if you follow the courses at least a little!
Passionate about the web and entrepreneurship, I founded Digitiz in 2016. My goal is to share my experience with you and save you time in choosing your tools.
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