THE statistics on Instagram are very important for everyone wishing to develop their Instagram account on a large scale.
It’s no secret that we love data, maybe a little too much.
Data helps you understand precisely how things are happening and evolving.
Better understanding potentially means more suitable content for them, at the best time.
If you are here, it is because you want to know more about data analysis and the performance of an Instagram account.
This is good because we are going to see in detail how to analyze the performance of an Instagram account using Instagram statistics but also using other external tools.
Instagram Statistics: Best Tools
There are many ways to analyze an Instagram account, its performance, its evolution.
The most obvious solution is through Instagram Insights, an internal Instagram analytics tool.
However, this solution only works when you own the account.
What if you want to know how fast a competitor account is growing?
No problem, we have the solution.
In fact, there are many online tools for analyzing Instagram statistics.
Among these tools, our favorite is definitely SocialBlade.
Here, you can see the evolution of the number of subscribers, subscriptions, the number of new publications and many other metrics!
A very good compromise if you are looking to have Instagram statistics on a specific account.
Now we will see Instagram Insights, Instagram’s internal statistics tool.
What is Instagram Insights?
Instagram Insights is an Instagram data analysis tool available for every Instagram business account.
It provides data on content, subscriber demographics (age, gender, location, etc.), and engagement.
This information is valuable when trying to grow your Instagram account on a large scale because Instagram analytics allows you to track and measure your improvements on Instagram and helps you know how to optimize your posts.
To access Instagram Insights, you need a Instagram business account.
If you convert a personal account to a business account, you’ll see your Instagram stats for any content posted after the change.
If at any point you switch back to a personal account, you will lose all of your Insights data.
Understanding the Power of Instagram Analytics
Instagram Insights helps you optimize your content and much more.
Let’s take an example :
Let’s say you run an online fitness clothing store.
You can post different types of content on Instagram, such as:
- Inspiring photos
- Training videos
- Product photos
- Lifestyle photos highlighting your products
- Customer-generated content
Now let’s look at some examples of what you could learn from Instagram Insights, and how you could apply this knowledge to boost your Instagram account.
- You will learn that content generated by your customers is the most liked and commented on. This ensures you produce and share more similar content.
- Your audience is most active on Friday morning and Sunday evening. So, you will always schedule Instagram posts for these times to boost engagement.
- Your product photos receive the fewest comments of all your posts. However, they get the most clicks on the website. So from now on, you’ll share fewer similar posts, but make sure to share them at peak times when your audience is more active. You’ll also start including extremely compelling calls-to-action in captions.
Do you want more ?
- Of all your inspirational posts, black and white images with quotes seem to perform the best. You will then start sharing this type of post every day.
The possibilities with Instagram stats are endless.
Let’s take a closer look at how to access Instagram statistics and how to analyze them.
Everything in its time. To access Instagram Insights, you need a business account, which offers a host of benefits.
In addition to access to Instagram Insights, Instagram Business Profiles also allow you to add additional contact options to your profile and advertise on Instagram.
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Plus, you don’t need to create a new account.
Instead, you can simply convert your existing Instagram profile into a business account.
Simply go to your Instagram account settings and tap “Switch to Business Account”.
Then follow the steps to carry out as they will be indicated to you.
Make sure to connect your Instagram account to your Facebook page.
You have to do this if you want to make advertisements later for example.
Is it okay, do you have a business account?
You can access Instagram Insights by clicking on the Insights button in the menu as shown in the image below.
Now let’s see the Instagram statistics in detail.
Instagram Stats: Reach and Impressions
Instagram Insights allows you to track and monitor tons of different data. However, there are two that are particularly important: reach and impressions.
What is reach on Instagram?
Instagram reach refers to the total number of people who see your content, regardless of how many times they see it, or if they interact with it.
What are impressions on Instagram?
Instagram impressions are the total number of times your content is viewed on Instagram – including repeat views.
For example, when one of your followers scrolls past your post in their feed, it will count as an impression. And if they scroll through it again while browsing a hashtag, that will count as another impression.
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Instagram Statistics and your profile activity
When you first open Insights, the Activity tab displays two sets of metrics: Interactions and Discoveries.
Let’s look at the interactions first.
The interactions tab shows you how many times users have interacted with your Instagram account over the last seven days.
These interactions are calculated by adding the following measurements:
- Call – The number of times users pressed “Call” on your Instagram profile.
- Comments – The number of comments users have left on your posts.
- Email – The number of times users have tapped “Email” on your Instagram profile.
- Likes – The number of Likes your posts received.
- Profile Visits – The number of users who visited your Instagram profile.
- On-Site Clicks – The number of users who clicked on the link in your Instagram profile bio.
The graph shows you how many interactions were received each day.
You can then use this to think about why certain days of the week received higher levels of engagement than others.
The “discovery” part in your Instagram statistics Shows your overall account performance over the past seven days using the metrics we described above: reach and impressions.
So how can you use this information?
While you obviously want both settings to be as high as possible, ideally your prints should be above your range. This is a sign that people who follow you have seen your content multiple times.
Now let’s move on to a new part, the content.
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Instagram Statistics and Content
The next tab shows metrics related to your content.
First, it shows you how many posts you shared in the last week compared to the previous week.
Next, there are three sections that present more detailed metrics on:
- Posts – The photos and videos you share in your feed
- Stories – Your Instagram stories
- Promotions – Advertising campaigns carried out
Here you can see the statistics of each post since setting up your Instagram Business account. The statistics are not retroactive unfortunately.
However, now that you have a business Instagram profile, your Instagram stats will be saved for two years, and you can review this information whenever you want.
Instagram Statistics and audience analysis
We’ll save the best for last!
The Audience tab allows you to better understand your audience and how they have changed over the last week compared to the previous week.
It’s also worth noting that if you tap on a chart, it will reveal the exact numbers or percentages.
Using this Audience tab, you can see the geographic location of your audience (by city or country), gender, age group, and when your audience is most active on Instagram.
The idea is to use this information to create content that better meets the needs of your target, posting it at the best time.
Perhaps the most useful part of the Audience tab is the last section: Followers.
This section helps you make sure you’re sharing content on Instagram when your audience is most active. This is especially useful when planning content.
For example, the image above shows that a majority of my subscribers are most active between 3 and 9 p.m. on Saturdays.
I will therefore favor this time to post on Instagram.
???? To develop your Instagram account on a large scale, we advise you to follow our complete Instagram training.
Summary on Instagram statistics
Instagram statistics give you a whole new insight into your account.
The statistics made available to you will allow you to know what worksand most importantly, what isn’t working, so you can continually refine and improve your posts on Instagram.
Here’s a quick overview of the main points we covered:
- To use Instagram Insights, you need an Instagram Business profile.
- The statistics are made up of three tabs: Activity, Content and Audience.
- The idea is to use Instagram analytics to identify your best performing content.
- Then, try to identify why it worked so well so you can repeat the success in your next posts.
Remember, succeeding on Instagram is a process of learning and testing: Try, analyze, improve and try again.
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