With more than 24 million users in France in 2022, Instagram is one of the most popular social networks. It is particularly appreciated for its mainly visual content, such as stories For example.
So we decided to take a closer look at a very interesting feature. Featured stories or Instagram stories highlights in English.
What are Featured Instagram Stories? How to make a featured story on Instagram? To find out how to create a featured Instagram story for you or your business, click on this article.
What is an Insta featured story?
Before focusing on the featured Instagram storylet’s stop for a moment on what a story is. Instagram stories are visual content. Like a photo, image or videos that users can share on Instagram.
THE social network Instagram Tells followers that a contact has posted a story by surrounding the profile photo with a colored circle. Simply click on the profile medallion to see the story.
In general, profiles who have published stories are highlighted on your application. This means that these are the first profiles that are displayed when you open Instagram.
A story that lasts more than 24 hours
Please note that these Instagram stories have a limited lifespan. In fact, they are only visible for 24 hours on the app.
This is where the featured Instagram story comes into play. Unlike classic stories, the featured story does not disappear after 24 hours. It is indeed possible to pin a classic story so that it remains constantly available.
This featured story is called that because publications remain visible directly under the biography, just above the news feed. It is therefore one of the first elements that visitors to your profile will see.
In this sense, the featured Instagram story turns out to be a valuable asset for brands. In particular, it allows each company to showcase its products. In fact, these different products are not lost in the Instagram feed.
Through the three steps that follow, you will discover our tips for successfully creating your featured stories.
#1. Step one: enable archiving on Instagram
Instagram provides its subscribers with an automatic archiving function. Called “ Instagram Stories Archive » this function allows, as its name suggests, to save the content on your account to the archive. And in particular your most popular stories.
By keeping this function enabled, you will therefore be able to access all of your content (image, photo, videos). So you can save and publish your Instagram stories beyond 24 hours.
Second step: select the story
Now that your content is at your disposal, you can move on to the actual creation of your story. To do this open your Instagram profile then click on “ New ” Or ” + “. This button is located just below your bio.
There you can choose the stories you want to select as your featured story.
Third step: choose the featured story image
Once you have selected the content to display, you must finalize its formatting. That’s to say choose a title but also an image for the featured story. On Instagram on the front page, the story indeed contains a cover photo.
For this cover photo, you can choose the thumbnail from one of your stories or choose an image from your camera. This option is generally recommended to make your content more personalized.
Difference between regular story and featured story on Instagram
Although these types of stories seem similar, there are differences between one insta story and an featured story.
Here are the main differences between Featured Stories and Instagram Stories:
- Their duration : a story has a lifespan limited to 24 hours. While featured story remains displayed on the profile permanently.
- Their creation : it is possible to personalize the featured story, in particular using text or pictograms. And put a cover photo.
- Their role : there featured story is a real showcase for brands and businesses. It is also one of the first elements on the profile. It has the capacity to generate strong visibility in order to reach a large audience.
Featured stories: an asset for businesses
Using the featured Instagram story is a real asset for a company. Also good for its communication only for its marketing strategy.
Indeed, it is sometimes the first point of contact between your company and a future customer. This tool allows you to generate traffic in a simple way and inform your community in a different way.
Even though these Instagram stories have a short format and a “relaxed” tonethere quality of content is essential. It is important to create featured Instagram stories that will make subscribers and your community want to discover your products.
FAQ – Instagram Featured Story
This guide to Featured Stories gave us a good understanding of how to use this feature. A feature that is very advantageous for the success of a brand on social networks.
Select the featured story that you want to modify. Hold until options appear. You will have the choice between delete the story or edit it.
Once you have selected “edit”, all you have to do isFollow the instructions provided by Instagram.
Tap your featured story at the top of your profile. Then press “ more » (bottom right of the photo/videos you want to delete). You just have to press “delete”
Here’s how to do it with your featured posts:
• Make your Instagram profile private
• Block all of your Instagram followers so they can’t view the story
• Download the content in the correct format (image, videos) to add.
• Choose your text, sticker…
• Add this content to your featured story
• Put your images in the spotlight
• Then, switch your Instagram profile back to public mode.