Last modified June 11, 2024
Successful inbound marketing requires a good mix of technology and strategy. A good inbound marketing strategy combined with bad tools will generally yield inconclusive results (and vice versa). This is why we have decided to list the 10 inbound marketing tools used by the best experts to increase your prospects.
1. HubSpot : the leader in inbound marketing
With inbound marketing created and popularized by HubSpot, it’s no surprise that its best-in-class marketing automation and CRM platform takes the top spot in our list of inbound marketing tools. HubSpot is a central tool for developing content creation, optimization and promotion, building lead generation funnels, lead nurturing and much more.
HubSpot CRM tools allow you to manage your relationships with visitors, prospects and customers, documenting every interaction they have had with you, your business and your website. After all, generating leads is only half the challenge of inbound marketing, and it’s tools like HubSpot CRM that allow you to understand those leads (their likes, dislikes, challenges, and passions) and to reach them at the ideal time. It is also an essential tool for attributing return on investment.
2. Brevo : All marketing tools on a single platform
Email marketing is one of the tools that every marketer should have. But these days, there are many email marketing tools that could enable businesses to be the number one player and leader in their industry. Brevo is one of the most advanced email marketing tools, with automation features included. But that’s not all, Brevo offers its clients the ability to create landing pages with A/B testing and much more. It doesn’t stop there, Brevo also offers a good paid plan while providing a free plan for those who wanted to try their platform before.
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3. Unbounce : The ideal tool for creating landing pages:
Landing pages are where the magic of inbound marketing happens, where visitors turn into leads, MQLs turn into SQL, and prospects become loyal brand evangelists.
Unbounce offers a fast and efficient way to build, optimize and track your landing pages, using proven templates and no-coding design flexibility to develop beautiful, functional landing pages in a massively scalable way.
Overall, Unbounce is going to save you a lot more time than it costs, and once you’re up and running with the platform, it’s pretty hard to live without it. The landing page builder is awesome, the templates available are great, and you have a lot of freedom to customize your designs.
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4. MailChimp : The king of email marketing
MailChimp is a cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, advertising channels and more through a unified dashboard. I highly recommend all marketing beginners to use MailChimp, especially if you are just starting your email marketing business. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.
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5. ActiveCampaign : The automation expert
ActiveCampaign combines contact organization with sales automation, helping you sell more in less time. Prioritize your prospects, track your tasks, and automate contact management so nothing slips through the cracks. See your entire sales process at a glance and track every interaction, keeping your team on the same page. Features like lead scoring, probability of winning, and automated segmentation, combined with marketing automation, turn your team into a well-oiled, deal-closing machine. If you need more advanced email marketing tools that could do just about everything, try switching to ActiveCampaign. This tool could also be an alternative to SendinBlue and GetResponse.
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6. SEMrush : The essential tool for SEO
Semrush is the best all-in-one platform for SEO. SEMrush allows you to analyze your competitors, find the right keywords for your SEO strategy, visualize backlinks, track your positions or even audit technical problems on your site. It is valuable software for analyzing your site and helping you direct your efforts to improve your natural referencing. If you invest in SEMRush, you can easily track your top competitors’ sites and analyze the performance of other websites. Highly recommended for B2B businesses that use SEO as their primary strategy and, of course, a must-have tool for agencies.
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7. Hootsuite : The platform to manage social networks
Hootsuite is one of the leading platforms for social media management tools and could be an alternative to Buffer. Hootsuite is considered really good at managing multiple social media accounts by connecting to a single dashboard. With Hootsuite, you can plan your content and schedule posts across all your social media. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and view different social media accounts on one dashboard, it beats other social media management platforms that require plan updates to access similar features. Yes, Hootsuite offers flexible plans that even allow you to try the features for free and then gradually upgrade to higher plans as needed, making it a highly rated tool among most social media management tools very popular
Google Marketing Platform (GMP) is cloud-based to help all professionals gain insight into customer needs and demands. Built for businesses of all sizes, Google Marketing Platform provides solutions for marketers and advertising agencies. It helps you analyze your business performance based on the number of visitors and users who became customers. Additionally, it focuses your attention on visitors who have a high probability of becoming customers. The platform also allows you to track the time your visitors spend on the site. This way, you can identify site users who are really interested in your products or services.
Google’s marketing platform also allows you to review keywords that are beneficial to your website. Besides keywords, it also tracks referring sources, which can help you determine how your visitors discovered your website. This process can help you improve your advertising strategies. This platform also helps track user interaction, such as searches on the site. Finally, Google integrations allow a seamless connection to your website needs, which is very important for inbound marketing activities.
9. LiveChat : To Chat with your prospects live
LiveChat is one of the best online chat tools that you should consider using for your website. This tool is easy to use and has some great features, such as a hashtag to automatically answer the most frequently asked questions (FAQ). With this, your support or CS or anyone who needs to respond to real-time chat for customers or prospects can respond faster. A winning feature that sets them apart from their competitors is their ticketing system. Offline messages go directly to this channel and can be handled more easily by your team with different statuses (open, pending, resolved). LiveChat also has excellent customer support to help you get familiar with their platform.
10. monday.com : To manage the implementation of your inbound marketing projects
monday.com is a cloud-based work operating system, where teams create workflow applications in minutes to run their processes, projects and daily work. Teams shape their workflows and projects, without code, with a platform that quickly adapts to changing needs, frees teams from tedious manual work and connects them in a collaborative workspace. Platform features include: customizable workflow templates to handle whatever suits you, time tracking to meet important deadlines, automations to eliminate manual work, dashboards to gain insights and know where things stand at a glance, and integrations with popular tools and apps to streamline processes. monday.com is project management software that makes effective teamwork possible.
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Inbound marketing is ultimately one of the most powerful ways to generate new leads, sales and conversions. By using some of the tools above, you can increase productivity, drive more traffic through engaging content, and capture valuable data through analytics that can be used to make smart business decisions.
And you, what tools are on your list? Share them with us in the comments section below.
Passionate about the web and entrepreneurship, I founded Digitiz in 2016. My goal is to pass on my experience to you and to be able to save you time in choosing your tools.
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