In the age of marketing automation, every entrepreneur has heard of SendPulse. This service platform is reserved for professionals who wish to boost their business. It makes it possible to automate e-marketing campaigns, which considerably relieves marketers.
What is SendPulse?
SendPulse offers a tailor-made marketing campaign: ready-to-use mailings, SMS messages triggered at defined times, regardless of the country, reports tracing the activity of Internet users, the number of emails opened. Everything is recorded and transcribed into graphics in order to optimize future campaigns.
The entrepreneur just needs to copy his contact list: SendPulse presents different criteria (age, professional activity, presence or absence of user activity on the site, new customer, etc.) which will allow segmenting and maximizing the relevance of the advertising messages.
The benefits provided by SendPulse
The site is in French, very ergonomic. No need to know how to code a web page or master HTML, since pre-filled mailings are available. It is also possible to personalize each message with the company colors and logo.
Automation saves time and relieves tedious work: sending emails to its 170 clients one by one would take all day. In just a few clicks, the initial setup is complete and the campaign can start. It can then be adjusted at any time.
The main advantage of SendPulse is its versatility and affordable prices compared to Microsoft which charges several hundred euros each month for the use of its software. The larger the customer base, the more preferential the prices.
SendPulse suggests a multi-channel marketing campaign
To ensure the impact of the current marketing campaign, SendPulse is moving towards four
axes:
Email automation
As said at the beginning of the article, there are more than a hundred pre-filled models that allow you to identify all situations. These emails will be sent automatically to customers who leave the site, to those who abandon their cart or to new arrivals.
The entrepreneur can refine according to the offers he wishes to make (email announcing an exceptional reduction)
or present new articles.
The objective is to arouse the interest of the Internet user so that they go to the e-commerce showcase and convert into a buyer.
Push notifications
Like emails, they can be scheduled at specific times, in specific contexts.
accurate. Commercially more aggressive because they must be read before being
deleted, push notifications will appear on customers’ computer screen.
Like emails, they announce a promotion or event that may
to attract the attention of the Internet user. Just click on it to access the showcase
e-commerce and start shopping.
Facebook chatbot
The conversational robot on Facebook is quite simple to configure. Simply enter the most common words “delivery”, “price”, “refund”, “telephone” and record the response to provide to the customer. This avoids unwanted calls related to requests for information and relieves the professional of many hours spent on the phone.
The conversational robot can also provide advice and guide the Internet user on the site. Everyone sets it according to their own objectives and needs. The ideal is to clarify to your interlocutor that they are dealing with a chatbot and give them the possibility of contacting a natural person.
To install the chatbot, nothing could be simpler: simply connect SendPulse to Facebook. All is
explained gradually on the platform.
SMS marketing
SMS marketing complements emails and push notifications. The average French person checks their text messages within four minutes of their arrival. Unlike emails, which arrive in impressive quantities, SMS messages are sent sparingly.
They are read in 92% of cases, and 32% of French people admit to having visited a website following a marketing SMS. It is therefore an essential tool in 2020.
SendPulse also personalizes this channel: it is possible to add the customer’s name, “Hello Madame A.” to wish him on his birthday or offer him an attractive offer. Automation allows you to send between 200 and 500 SMS per second. Reports
then transmit the deliverability rate and the resulting conversions.
The combination of the four channels
With nearly three billion users worldwide, smartphones have become real commercial levers. SendPulse therefore offers to adapt its marketing campaigns to this medium, as well as to tablets.
The chatbot can be dedicated to after-sales service and questions from Internet users, while mass mailing will be used to prospect new customers. SMS allows you to build customer loyalty, but also to reach them differently than if the message had been delivered by email.
In fact, French individuals receive, in 2020, 44 emails daily. He cannot read them all carefully and must sort: which explains the non-opening rate of each newsletter.
Multiplication of channels is therefore essential as part of an effective marketing campaign. Once configured, SendPulse does everything automatically.
For example, each new registrant (thanks to pre-filled subscription forms offered to Internet users) will be sent a welcome email, as well as a 25% reduction offer on their first purchase. If he leaves the site, he will have the possibility to fill out a subscription form and will voluntarily give his telephone number. Following which he will receive a birthday SMS, and will benefit from 24-hour after-sales service. This enriches and solidifies the customer base without requiring the slightest effort from the entrepreneur.
In summary
As you will have understood, SendPulse is a simple, reliable and complete emailing solution. It automates the most repetitive marketing tasks and analyzes the impact of actions taken. The graphs and figures are downloadable in PDF and XLS format. These documents can also be sent by email or viewed remotely from a smartphone, which is ideal for tracking sales while traveling.
Final note
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