Creating a landing page can sometimes be relatively expensive for a business. However, this system becomes essential at the marketing level in order to generate online customers. To remedy this, today I suggest you discover Leadpages which is one of the cheapest solutions for creating your landing page.
Overview of Leadpages
Leadpages is no longer a mystery for webmarketing enthusiasts. Most websites owe their fame to this platform. But before looking into the features of Leadpages, I would like to focus this post on the real usefulness of a landing page.
There is often confusion between the concept of home page and landing page. A landing page aims to convert a simple visitor into a prospect and then into a customer. For this, the interface presents several attractive elements that will subtly encourage the visitor to perform a specific action.
Leadpages is therefore a marketing tool whose role is to optimize a company’s conversion rate through an attractive interface. To offer a successful user experience (UX), this publishing platform presents a range of interesting and easy-to-use features. Leadpages also offers website management tools to support businesses in their evolution.
Concretely, you can create a landing page piece by piece with the platform. It starts with the choice of template to the integration of pop-ups through SEO.
Many landing page templates
Creating a landing page starts with choosing a template. This element can be seen as the background of the page. This is a blank interface that will serve as a support for gadgets and other marketing elements on the landing page.
By manually developing a landing page, the creation of the template goes through a complex chain of codes.
Leadpages gets around this tedious task with its selection of predefined templates. So I can start by choosing models to personalize. In fact, the pre-established templates don’t prevent me from customizing the page.
The appearance of this basic element guarantees the integrity of the rest of the project. For a landing page to faithfully reflect your company, the template must at least present a visual and color consistent with the latter. It will also be necessary to consider the fact that Internet users are, for the most part, attracted by a more professional design.
However, before facing the tough competition in the digital market, Leadpages offers a performance test for each landing page.
An intuitive drag-and-drop editor
Seeing the performance of the Leadpages platform, I naturally thought of the complexity of its handling. However, each step in the creation of the landing page is essentially based on a very simple principle. From the choice of template, the user only has to drag an element to the location he has previously defined. The drag and drop concept greatly enhances the convenience of this online tool. This design method also offers total freedom to the user, especially if he is new to the field of web creation. Only a few particular customizations require manual configuration.
For those who have some knowledge of web development, it is possible to apply this coding knowledge on Leadpages. The latter promises more customization and a more efficient result with this alternative.
Leadpages also has a feature of its own that sets it apart from its competitors: the Leadmeter. Throughout the construction of your leadpage, the leadmeter guides you and advises you via various criteria on the improvements that you could make to your page.
Easily create pop-ups
A pop-up is an active window that is displayed depending on the behavior of the user on a page. Generally, this element has the role of appealing to the user’s attention and encouraging him to take an action. An indispensable marketing gadget, the pop-up contributes directly to the conversion of a visitor into a prospect. For this, the window must display bright colors, a short and relevant message as well as a small reward for those interested.
With all these features, creating a pop-up will take considerable development time.
On Leadpages, you can choose the design from a selection of pre-made templates. The size as well as the trigger are all customizable. After that comes the insertion of the text and the relevance test. Indeed, to know with certainty the effectiveness of the pop-up, Leadpages has methods to test it.
The rates
The Leadpages service is offered in different packages:
- Standard : Designed to meet the needs of SMEs and emerging companies. It includes just the essentials for creating a landing page, for a total of $25 per month.
- Pro : With more templates, features and options, it costs $48 per month. The Pro version is very suitable for companies aspiring to an evolution.
- Advanced : With a cost of $199 per month, this solution is suitable for larger firms as well as marketing agencies that rely on several landing pages. The latter has more than 20 features intended to increase a company’s traffic and conversion rate.
The pros and cons
Benefits :
- Good customer service
- Ease of use
- The leadmeter is a very good tool for creating your landing page
Disadvantages:
- Theme templates remain fairly standard
- The builder can sometimes require a lot of resources and is slowed down
- No French translation, the tool is only available in English
The best alternatives to Leadpages
In summary
Leadpages supports you throughout the creation of your landing page. Easy to use, the dashboard of this platform offers complete tools to create a landing page with a high conversion rate.
On Leadpages, web development is done using the drag and drop method. It is no longer a question of editing long, complex codes, but rather of choosing the elements that constitute the home interface and placing them in sections that you have created beforehand. This principle allows any company to obtain a high-performance landing page, without resorting to the services of a development professional.
Finally, I particularly appreciate the service’s virtual assistance. Knowing that Leadpages is entirely in English, some features may sometimes require searching the documentation or calling support.
If you have also tested Leadpages, do not hesitate to share your comments with me and give your opinion. Also discover my comparison of landing page creation tools.
Final note
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