Are you looking for great newsletter examples ? You are in the right place !
Email marketing can be a great way to engage your existing customers and prospects.
However, it is important to remember that consumers are often bombarded with emails from different companies.
Now you might be wondering, how can I tell the difference among all the emails?
Newsletters may be the answer!
The best examples of newsletters The following will show you how to connect with your audience and build stronger customer relationships by delivering valuable content that keeps your readers wanting more each month.
Below are some examples of what we consider to be the best examples of newsletters that we believe should be rewarded for their efforts.
Summary
- Example of an original newsletter from Le Slip Français
- The example of an effective newsletter from Litmus
- Ben & Jerry’s – an example of an educational newsletter
- Medium newsletter example
Example of an original newsletter from Le Slip Français
Puns, top design, brand image represented to perfection and a very visual call-to-action. This is how to best describe this first example of an effective newsletter from Le Slip Français.
A newsletter written in this way will allow a much higher engagement rate than a simple so-called classic newsletter.
In this example of a newsletter, Le Slip Français even talked a bit about current events with the Tour de France. Everything so that the reader finds his way around and feels concerned by the newsletter.
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The example of an effective newsletter from Litmus
Let’s talk about the design first.
Each section of this newsletter is clearly defined. Litmus uses backgrounds of different colors to help break up email content into easy-to-read sections.
The newsletter images are very simple, yet effective.
Rather than overwhelming readers with detailed or complex images, Litmus uses simple graphics that get the point across.
In addition to graphics, Litmus also uses a call-to-action throughout the email at the end of each job description.
So it is easy for users to go to the site and read the rest of the content.
Also note that these CTAs are not specific and engaging.
Rather than using a more general call to action, Litmus helps the reader better understand how the content can help them.
Just like many other newsletter examples we are going to cover in this article, the Litmus newsletter provides readers with a variety of different content that can help them better understand their challenges.
Aimed at companies that use email marketing as part of their digital marketing strategy, the newsletter content helps readers better understand the different aspects of email marketing and the benefits it can offer.
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Ben & Jerry’s – an example of an educational newsletter
Another important part of creating an effective newsletter is working to educate your customers and empower them to make better decisions when it comes to your products or services.
That’s exactly what Ben & Jerry’s does!
Here is an example of their fun and educational newsletter:
Rather than providing dry informational content, Ben & Jerry’s takes a fun approach to educating their audience.
The newsletter is not limited to information on the ice.
The newsetter contains content that aligns with the reputation and tone of the brand.
Readers who identify with and support the company’s values will enjoy this article.
Not only does it provide valuable information to readers, but it helps to improve brand image of the company in reflecting its unique values.
Also note that the content of the newsletter contains social media buttons at the bottom of the email with an invitation to follow them!
Again, putting these links to your social profiles in your newsletter content helps you engage with your consumers across channels and create an additional touchpoint with your fans and followers.
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Medium newsletter example
Medium is an article publishing platform that has recently grown in popularity over the past few years.
The company uses their newsletters to help convey to their followers and fans the content of the articles published on their platform.
Here is an example of their newsletter:
The great thing about this sample newsletter is that its design is simple, yet effective. Medium uses section dividers and includes engaging images.
Using section dividers will allow a lot of content to be presented in a newsletter without overwhelming the reader.
You will also notice that the newsletter gives the reader a taste of each article so he can quickly decide if he wants to read the rest of the article.
The content is then linked to each article where the reader can easily finish reading the article.
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The newsletter also tells the reader how long it takes to read each article, which helps subscribers decide if they have time to dive in now or need to come back to it later.
With the great newsletter examples featured above, it’s easy to see how email marketing can help you reach and connect with your audience.
If you want to create the best newsletter, it is important to consider what interests your audience the most and how you can add value through consistent and relevant content.
Follow the best practices from a few of the examples above and you’ll be creating an effective newsletter in no time!
If you want to discover other examples of quality newsletters, you can find some here.
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