In this article you will learn how to make a Instagram pollm simply in your story.
Nowadays, Instagram is an essential communication tool like other networks like Twitter or Tiktok.
This social network continues to improve from year to year, with the aim of satisfying the ever more demanding demands of digital communication experts.
In 2017, to improve the level of use of its Stories, Instagram integrated a fun and particularly interesting new feature: Insta polls.
Let’s discover together the characteristics of this new engagement lever and how to use it.
What is an Instagram poll?
A Instagram poll appears as a sticker in a story.
It allows to ask a question to other users and offers two possible answers.
This is a particularly effective tool for creating engagement with your community and allowing them to interact with you through your content, independently of your real ones, your videos or your Instagram publications.
Thanks to Insta pollsfor example, you can ask the people interviewed for their opinion on a current topic, or on your new product or service.
You can also use it to plan events for when your community will be most likely to be present in large numbers, and even conduct market research to better understand their needs.
In short, doing an Instagram survey remains a solution of choice for creating a lasting bond and actively involving your community.
Take a survey on Instagram is quite easy.
Once you have defined the right time to post, you will simply need to follow the steps that we will detail in the rest of this article.
1. Create a story on Instagram
Open the Instagram app and tap the small circle representing your profile photo at the top left of your news feed.
Take a photo or upload the file you want to use as the background for your story. You can also opt for a plain, colored background on which you can more easily place your text.
However, if you want to use a photo, we recommend that you choose a rather refined image to ensure better visibility, and in relation to the question you are about to ask.
2. Integrate an Instagram poll into a story
Then tap the small sticker icon at the top of your screen. From the menu, choose the “survey” sticker and tap it to select it.
You will then be prompted to enter the question you want to ask your community.
Note that the content of the “yes” box and the “no” box can be personalized within the limit of a certain number of characters.
To do this, simply tap the box you want to edit and enter your new text.
However, please note that the colors of the responses cannot currently be modified.
When you’re finished editing your survey, tap “done” at the top right of your screen.
3. Change the location of the Instagram poll in the story
Once your Instagram poll is ready, place your finger on the sticker and hold it to move the element where you want it on your story.
You can also pinch the sticker with two fingers to enlarge or shrink it, rotate it in one direction or another.
Warning: make sure that the Instagram survey is always readable and accessible; so avoid making it too small.
4. Post the story on Instagram
If you’ve finished customizing your Instagram story, all you have to do is publish your story!
It will appear and present your survey for 24 hours to your entire community.
For do an Instagram poll in a groupTwo options are available to you.
The first is to choose to publish the story in a group when you upload the story.
To do this, once your Instagram survey is ready to send, tap the arrow at the bottom right of your screen, right next to the “close friends” button” to then choose the group in which you want to share the story.
You can also go through the main Instagram interface and tap the paper airplane button at the top right of your screen on the feed.
You will then open the message section, from which you can either create a new discussion group or open an already existing group conversation.
Once in the conversation, tap the camera at the bottom left of your screen and follow the instructions in the previous part. When your story is ready, tap the “send” button at the bottom center of your screen and that’s it!
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Why create an Insta poll?
Whether you are an influencer or a brand, the Instagram poll is a powerful engagement tool.
The Instagram survey is a particularly interesting tool to use as part of a digital communication strategy.
In particular, it allows to maintain a strong link with the community of this social network by inviting them to become more involved in your activity.
The statistics that can be retrieved from Instagram surveys are also excellent indicators of performance and engagement, particularly interesting to study as part of a content optimization strategy.
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To find out the results of the Instagram survey, you will need to watch your own story and touch the “number of views” button located at the bottom left of your screen.
A new interface will open and allow you to consult the number of participants in your survey, their profiles, as well as the response they gave.
Note that it is also possible to activate push notifications to be notified as soon as a new voter takes part in your survey.
We hope that this article will allow you to better understand the Instagram survey and make good use of it!
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