Getting started with Email Automation: 7 concrete examples

Email automation has become a very present trend in business marketing strategies in recent years.

Marketing automation is the fact to automate certain actions or marketing campaigns. It can be implemented in several marketing strategies both on social networks than in emailing and even in lead generation.

Setting up automations helps attract customers without having to do manual repetitive tasks. In this article, we will develop marketing automation at the level of emailing and social networks.

However, before we get started, let’s talk a bit about the four main benefits of automation.

I want to directly read the 7 ways to automate my marketing actions.

1. Save time

One of the biggest benefits of automation is that it lets you to save a lot of time.

By setting up your marketing emails in advance, for example, you won’t have to create and send individual emails each time you need to communicate with your list.

2. Reach customers at the best time

By using marketing automation, you can reach your customers quickly. For example, you can automate a welcome email sent 24 hours after adding a new contact to your list.

This ensures that your new contacts get valuable information about your business at the best time, even while you sleep.

3. Plan your actions

As a marketer or startupper, it’s essential to plan your tasks in advance as much as possible.

With automation, you can configure in advance emails and social media posts.

4. Turn prospects into paying customers

Automating some of your marketing tasks can help you convert interested customers into paying customers.

In fact, with automation you can feed prospects content at the perfect time, such as right after they’ve downloaded a guide or attended a webinar.

Now let’s see 7 techniques to automate your marketing actions:

  1. Email automation: Capture emails using signup forms
  2. Automate welcome emails
  3. Send a series of event reminders
  4. Reward loyal customers without wasting time with email automation
  5. Encourage active customers to buy again
  6. Email automation: Reactivate your old customers
  7. Automate social media posts

1. Email automation: Capture emails with signup forms

Before setting up automationwe suggest you create a registration form on your company’s website. These simple forms help you collect the names and email addresses of interested customers. Of course, think about the GDPR law, which will come into force on May 25, 2018, when creating your forms because there are certain rules to follow.

The steady flow of new contacts that arrives through this form will give you a authentic list of email addresses from which you can send mails.

Your efforts to build your email list should be ongoing, and a sign-up form is an easy way to collect them with little effort on your part. Then export this data to a csv file or create automation.

To do this, you can use a third-party service to create signup forms that work as pop-ups, sidebars, or sliders on your site.

2. Automate welcome emails

With a signup form in place, one of the first marketing elements you’ll want to automate is your welcome email. As each new contact receives a welcome email, it makes sense to automate it.

If you use a ESP like Mailjet or Sendinblue or Mailchimp to collect your emails, your contacts must in theory add yourself directly to your contact list.

Once the list is enriched, you can access your account, create a welcome email and create the automation.

Make sure all the same that the automation set up is sent shortly after registration, so that the customer is always your brand in mind. This will increase your activation rate.

The welcome email should highlight advantages to receive notifications from your company and include links that direct customers to your website/app.

If you need help creating a welcome email, you can find inspiration on LeDigitalizeur or on La Fabrique du Net.

3. Send a series of event reminders

Let’s say you have an upcoming event or a big promotion. You can use automation to configure an email series that remind your audience of the D-date.

For examplewhen a company SaaS hosts a webinar, the marketing team needs to set up three emails to automatically send customers reminders to to have a high participation rate.

The first email thanks for registering for the webinar, the second is a reminder of the date and time of the event 2 days before and the third is an email reminding the event 1 hour before. As a result, participants will never lose sight of your event and you will maximize your chances of having people.

These three emails can be created in advance and sent over a chosen period.
All emails should include links to your website where customers can find more information.

4. Email automation: Reward loyal customers without wasting time

Segment your email list by removing the names of your most loyal customers and grow an automated email campaign which aims to reward them.

Consider writing a thank you email to your regular customers for their loyalty and offer something in return.

It could be a 10% off coupon, a voucher for a free service, the chance to be the first to try a new product, discounted delivery or something else. of gift.

You can set this email to send every two months for six months to encourage your loyal customers to keep buying.
Of course you can let your imagination run wild to best reward them.

5. Encourage active customers to buy again

You can also automate a series of emails to entice recent buyers to buy again.
If a customer has made a purchase or signed up for a service in the last 2-3 weeks, put them in their own group and be prepared to create a series of automated emails especially for them.

For example, in the first email, you can thank you for the purchase and highlight the complementary products you have that match their tastes.

The second email could offer a promotion on a similar product or announce the arrival of a new product. The possibilities are limitless.

6. Email automation: Reactivate old customers

Just like encouraging recent customers to buy again, you should also think about ways to re-engage inactive customers.

Take a look at your email list and view the names of customers who haven’t purchased anything in the last 6-8 months. Create a series of emails that are designed to convince them to buy one of your products.

The first email can simply say “We miss you” and include a special offer. The second email, which you should send a few days later, might contain a survey asking why the customer wandered off.

Survey results can also offer valuable information that you can use to keep your customers in the future because it is very difficult to re-convince a disappointed customer.
Here is a creative example to reactivate your customers.

Reactivation email

7. Automate social media posts

With what you have learned before, automating your social networks will be child’s play! If your business uses more than one social platform (which we recommend), you can use a social media management tool to automate the process.

Social media management tools allow you to schedule posts in advance, greatly reducing the number of times you need to log in.

With automation tools, you can dedicate an hour a week and schedule posts for the entire week ahead, without worrying about social media afterwards.

For time-strapped entrepreneurs/marketers, automation is an option that will save you from holes in the publication schedule, these tools make it possible to have a certain regularity. After all, you don’t want your customers to get used to a poorly updated Facebook page or boring tweets.

So we can ask ourselves what are the best post automation tools for social networks?

There are many options and we will name three different ones.

It is important to note that all of these solutions offer a free planso try them out and see which one suits your business before committing to it long term.

  1. HootSuite: This application is synchronized with several social media platforms including Facebook and Twitter. You can access all your social accounts from a single dashboard and track your results directly on this platform and thus optimize your posts.
  2. Buffer: This tool is quite similar to the previous one but has a browser extension very interesting to plan your positions from any website. However, the tracking part is a little less developed.
  3. SproutSocial: This tool will of course allow you to post automatically on social networks like the previous tools but also will allow assign tasks to members of your team directly from the dashboard. However, the platform comes down to a higher budget.

Email automation is a powerful strategy whether you are a savvy marketer or a time-poor entrepreneur. However, not everything can or should be planned in advance.

For example, when breaking news is relevant to your industry, you’ll want to create appropriate social media posts.

Remember that like any other tool, automation is another lever you can keep on your dashboard and use as needed in an overall strategy but always think about keep a dose of spontaneity and creativity.