Best TikTok Video Format (2023)

TikTok is a relatively new social network that continues to explode in popularity in 2022. TikTok thus represents an opportunity for brands and influencers to gain new subscribers. However, before you can be successful on TikTok, it is essential to understand how to create engaging content.

This network revolves solely around video, you have to learn to understand its tiktok video format. How create the perfect video with TikTok video format ? This is what we will see right away in this content.

How long can a Tiktok video be?

Since the birth of the application, the maximum length of a TikTok video has continued to increase. Originally, the platform only allowed, with its TikTok video format, a maximum of 60 seconds.

This limit increased to three minutes in July 2021 (which, at the time, sparked lively debates in the world of social networks). From now on, since March 2022, you can post videos of up to 10 minutes on the application.

You have the feeling that the videos you post on TikTok look less beautiful once online. It’s normal ! To operate quickly and save data, the platform can limit the resolution of the videos that you send to him. It’s quite frustrating when you start with high definition video. However, in recent months, it has become possible to emulate videos in HD… Provided that the dedicated option is activated when you want put a video in Tiktok format !

For activate the HD option, tap the “+” icon at the bottom of your screen, once the application is opened. Create your video, then press “next”. Once you arrive on the application settings page, press “more options” and you will finally have a check box corresponding to loading in HD (high definition).

Please note, depending on the app version you are using, the HD option may not appear when you stream your video. If you are experiencing this problem, you can also go to “Settings & Privacy” and turn off the “power saver” feature for a similar effect.

What video format does TikTok use?

The TikTok video format has evolved over the years, with updates to the app. In 2022, Tik Tok allows you to upload videos to maximum dimensions of 1080×1920 pixels. However, it is necessary to take into account required margins of 150 pixels up and down, and 64 pixels on each side of the screen.

Furthermore, the MOV and MP4 formats are the only two compatible for users of the platform. TikTok, on the other hand, authorizes AVI, MPEG and 3GP formats for video advertisements. The maximum size allowed by the TikTok video format also varies depending on your operating system. On IOS, TikTok accepts files weighing up to 287.6 MB. The maximum video size is, however, still limited to 72 MB on Android version of the application which can cause problems when sending larger Tiktok videos.

Finally, you should know that TikTok encourages the use of videos with dimensions 9:16 (i.e. vertical in shape, for full-screen reading on a smartphone). However, loading videos in horizontal (or landscape) format, with a ratio 16:9, remains tolerated.

Tips for a successful TikTok video

The success of a video on TikTok depends on both substantive and formal criteria. Basically, we will see why it is essential toexploit current trends on the network. In terms of form, we will see how we can easily use video editing software to make a post that catches the eye.

Create attractive content by following popular trends

Even more than other social networks, TikTok values ​​fashion effects. There you can find trendy forms of videos, such as challenges, dance videos, videos with playback of well-known films, etc.

Knowing the current trends is also very simple. Simply open the “discover” page to see the hashtags associated with the videos that get the most views in the world. You can also go to the “For you” section. The application recommends content created by your audience and by users close to your audience. You then just have to scroll through your feed to feed your inspiration.

Finally, you should also know that the trends on Tik Tok are also musical. Influencers have all already noticed that using trendy music in the background of a video increases views and the chances of re-sharing. Here again, nothing could be simpler than knowing the trending music on the platform! Simply tap the “+” button from the app’s home screen. Then go to the “sounds” tab.

Use video editing software for professional rendering

There are many video editing software available today: Premiere Pro, Final Cut, PowerDirector… All of them can be used to create aesthetic and captivating TikTok videos. However, in the editorial office, we have a preference for Canva.

Canva is an online video and photo editing service. It is easy to use, and offers a wide range of features in its free version. It can thus be used to create creative videos on TikTokand help you stand out from other content creators.

Whatever your video editing solution, here are the 4 steps to stand out on TikTok:

Step 1 – Resize a video to fit smartphone playback

First of all, editing software will allow you to rework the dimensions of your video. You will be able to match them to the TikTok video format, while mastering how the image is cropped or zoomed. This function is useful not only for TikTok, but also for your Facebook or Instagram stories, the preferred dimensions being identical.

With this function, you can, for example, transform a square image video into a 9:16 format video.

Step 2 – Cut or merge different sequences to create a clip

Editing software can also allow you to create a clip from multiple sequences. Take several of your videos, cut out the parts that interest you, then put them together to create a concentrate of the best moments.

On TikTok, users’ attention span is low. However, this function is practical for creating rhythmic videos stripped of their downtime. By using it wisely, you will be sure to never bore your followers.

See also: 14 best free royalty-free video banks

Step 3 – Create aesthetic transitions in one click

Good video editing software should also allow you toadd transitions between two sequences. This allows the sequences to flow together in a fluid and aesthetic manner. This simple detail, which can be implemented in two clicks, is enough to create a “wow!” effect. » among your followers. This is a tool to consider to stand out from other TikTok profiles.

Step 4 – Add animated text

Finally, video editing software should allow you to add animated text to your videos. This is again a simple but powerful feature to make you stand out.

Especially in the context of a marketing operation, this allows‘add a message, or a visual call to action on your ads. Always remember, in this regard, that this allows you to reach users who view the application without sound.

See also: Marketing video: 5 tips for an effective strategy

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