Last modified on July 18, 2021
As an entrepreneur, it is easy today to promote your products and services thanks to easy-to-use tools. These include dynamic displays, flyer distributions, social media posts, etc. Beyond the well-known means, we have sending SMS which is a very profitable promotional technique. Very often neglected during marketing campaigns, it nevertheless offers several advantages to companies.
Customers are informed of the status of their orders
The key that opens all doors to any company that manages its activities online or not is the constant maintenance of communication with its customers. Having a constant idea of the status of their order allows the customer to have more confidence and more peace of mind. It is also a way to make the customer notice the attention you pay to their needs. You have to gain the customer’s trust to keep them loyal to your online store.
Customers are informed about new events through notifications
Sending SMS can serve as a mobile invitation. Indeed, it allows you to send invitations to customers to inform them about different events requiring a certain audience. It is a way to promote your brand while increasing participation in events. Make the most of this strategy which offers you an opportunity to generate new leads.
Campaign segmentation with personalized messages
With the wide reach of SMS campaigns, you can directly address each customer. Sending a personalized message to the customer will make them feel special. And to make the SMS personalized, the first thing to do is to know the needs of your customers. Only then can you segment your customers according to their preferences. Services like Spot Hit thus allow you to personalize messages in order to create a relationship of trust between you and your customers.
A reminder for forgotten baskets
Sometimes customers select the items they want to buy, place them in the cart, but fail to validate the purchase. This may be due to forgetfulness or doubt regarding the choice of items. Thanks to SMS, they will be able to remember the forgotten carts. This simple action will allow many of your consumers to finalize their sale and, at the same time, increase your turnover.
Keep customers informed of new offers, promotions and product announcements
The vast majority of consumers love new products that come to market. They also stay tuned so as not to miss any promotions or offers that will allow them to save money on their purchases. For this, sending SMS is the ideal solution to notify customers that there are new products on your platform.
Better yet, you can create a special day like Black Friday or Cyber Monday and announce it to customers via SMS. This will allow your e-commerce site to have a large audience and boost its sales considerably.
Effective tool and ideal for tight budgets
Accessible to all types of businesses, SMS is an effective tool with which you can give more visibility to your products and services. Unlike other means of communication, SMS is much more cost-effective. The price varies depending on the rates applied by the service provider as well as the volumes to be delivered.
You have the option of sending the SMS yourself or delegating this task to a specialist. If you decide to take care of it yourself, the costs range from €100 to €200 excluding tax for 1,500 contacts. If you would like to delegate this task to an expert, it would be better to request quotes from several experts and compare the offers in order to choose the lowest bidder.
Passionate about the web and entrepreneurship, I founded Digitiz in 2016. My goal is to share my experience with you and save you time in choosing your tools.
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