When we start a professional activity as an independent or auto-entrepreneur, it is because we firmly believe in our projects and in our professional qualities.
We have a perfect mastery of our field of activity and we are confident to start this new activity.
On the other hand, there are other areas in which one is much less comfortable and the need for adequate training is quickly felt.
The most common case is accounting and tax aspects.
Even if you have chosen to use a company that will take care of all these aspects for you, you need to master a minimum of things.
If only to understand the jargon used for your service provider, but also to have an overview of your figures.
When we talk about accounting to an entrepreneur, it is almost obvious for him to train on the subject.
On the other hand, when we talk about communication on social networks and digital marketing, most answer that it is not the priority. For what ?
One can easily understand that the subject is not the very first priority when starting out in entrepreneurship.
However, we must not forget that social networks enter very quickly into the communication and sales strategy.
Believing that they are useless when the majority of the public devotes a more or less significant part of their free time to them.
Regardless of the sector of activity, a large proportion of prospects and customers are found daily on networks of all kinds and, at a time when competition is fierce and advertising is expensive, it is imperative to be able to seek out these prospects where they are, even if we don’t like that place.
In some cases, we will tend to call on specialists to manage all of this for us.
Most of the time, it will be simple communication actions without real quantified objectives. After all, these subcontractors generally do not know our area of expertise very well and do not know better than us how to bring the subject to our target.
The best providers offer us a real strategy that delights us. But we quickly become disillusioned when we see the estimate.
It is for all these reasons that social networks are not the priority of entrepreneurs.
So why not react as we do for accounting? Why not train a minium to understand all these social networks?
Training on the subject does not necessarily require devoting such rare and important time to it.
The main idea of this type of training is, firstly, to define the networks most in line with our business.
From this moment, we can begin to learn how the selected networks work and discover how to communicate effectively. Some are great for branding, others help us build awareness or even sell directly.
Based on these first experiences, we will be able to know the most interesting social networks for our activity and this is where we can start develop an effective strategy with quantified and achievable objectives.
Could it also be a problem of prejudice?
The team of digital trainers from Seolius’University is conducting the investigation for us!
Here is the ranking of received ideas that hold back entrepreneurs, SME managers and self-employed.
Profile of companies and freelancers who responded to the Seolius’University survey
The more the age of the respondent increases, the more he cites untruths.
As in all areas, training is not always adapted to the reality of the market.
When most trainers get lost in useless details and complicated vocabulary anglicized as much as possible, it has a way of wasting our time.
Especially since when starting an activity, you generally have very little time to devote to all this.
It is to meet the expectations of all these new entrepreneurs that David Licoppe created the Seolius’University, a 100% online school which offers numerous training courses in video format offered by professionals in the business.
Everything is “popularized” so that the subjects are accessible to entrepreneurs who are not yet sensitive to this subject.
For those whose level of knowledge is already higher, there are other schools, whose prices are less affordable, but which offer high-level training.
Whatever your choice, do not let social networks overtake you and seize the ball to use it in the best possible way.