Do you want to learn more about the professional Instagram account ? Follow the leader ! ????
With several billion users worldwide, Instagram is the place to be for businesses and brands.
Whether to participate in discussions with Internet users, monitor your competitors, develop your brand image or even give tips to your audience, Instagram is an essential social network to integrate into your marketing strategy.
You probably already have an Instagram account for your brand, now let’s find out what’s behind a professional Instagram profile.
What is a professional Instagram account?
A business Instagram account is a type of Instagram account that allows businesses or brands to get advanced Instagram features compared to the classic personal account.
If you don’t have a business as such, you can still convert your personal account into a professional account to get its advanced features.
Please note, however, that making your Instagram account professional does not certify it. This is simply a matter of accessing practical advanced features for businesses.
Why convert your personal Instagram profile to professional?
We talked about advanced features in the previous section but in reality, there are only advantages to switching to an Instagram PRO account.
Among the PRO features that you will get once the conversion is done, we find:
- The possibility of making Instagram advertisements to boost your image
- The possibility of creating an Instagram store (linked to Facebook)
- Access to advanced statistics on your Instagram interactions with Instagram insights.
- The possibility of adding a “Contact” call-to-action to your professional Instagram profile
- Add additional information about your business (hours, category, etc.)
- Add Tags to your posts related to Instagram Shopping to sell more easily (shoppable tags)
Once your Instagram account has been modified, the possibilities become very important if you want to do Instagram marketing.
Here are the advantages of switching to a professional Instagram account:
Schedule your Instagram posts
With the help of a third-party scheduling app like Hootsuite, Instagram business accounts can actually plan and schedule posts in advance. Here you will find all the details about scheduling posts on Instagram.
A little planning goes a long way toward creating a cohesive program that engages your audience, plus it will save your social media team a lot of time.
Access Instagram Insights
In the professional version, you will be able to have much more to give on your Instagram statistics such as the demographics of your audience and many others.
Create an Instagram store
Instagram Shops is a newer offering from Instagram, and only Business or Creator accounts have access to this feature.
With Instagram shopping, you can upload a product catalog, tag your goods, and (in some cases) even process sales right in the app.
Create quick DM replies
Business accounts have access to a feature called “Quick Replies.” Essentially, this allows you to create canned responses and link them to a shortcut word.
With this tool, customer service can more effectively help users answer frequently asked questions. Just type the shortcut word and your auto-response will appear.
This tip will allow you to save time to work on your real activity.
A more detailed Instagram bio
Instagram Business profiles look a little different than a standard personal account.
Instead of just a short description and URL, business accounts also have the option to add an industry identifying tag if they wish (like “Clothing Brand” or “ Barber”).
Insta business accounts also have contact information. Add your email address, a phone number, and a business address to help followers connect with you outside of the app.
Finally, business profiles feature a call-to-action button – a place to encourage followers to “book” or “call us.”
As you can see, if you want to do a minimum of Instagram marketing for your business or brand, it is very strongly recommended to upgrade your account to a professional Instagram account.
Now let’s find out how to turn your personal profile into a professional one.
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Have we made your mouth water with all these advanced features? Don’t worry, it’s very easy for you to get them too.
Follow the step-by-step guide:
1/ Meet in the your profile settings Personal Instagram and click on “Switch to a professional account” like the picture below
2/ Then Choose a category to associate with your Instagram account as in the image below:
3/ Once your category has been chosen, click Done and on “Ok” to validate the transition to the Professional Instagram account:
And There you go ! The work is done. You now have a professional Insta account with a whole bunch of new features that will allow you to boost the visibility of your brand on Insta.
The little extra, remember to link your Facebook page and your professional Instagram profile to your Business manager. This will be very useful to you when you make Instagram publications in particular.
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