Last modified July 18, 2021
Video marketing is now increasingly cited as a strategy for increasing the success of a business on the web. But what are the real importance and benefits of using video marketing as a promotional tool and to increase revenue? We will see this in more detail in this article.
What is video marketing?
Video marketing is visual content that must be included in a marketing communications plan and which aims to increase audience engagement with the brand. Video is becoming an increasingly important element in the modern content marketer’s toolbox. There are many types of video marketing. Content includes company profile, video reviews, video testimonials, live event videos, how-to videos, explainer videos, company training videos. When it comes to appearance, there are video clips, slideshows, video animations and much more. You can combine these types of video marketing or do them separately.
The importance of video marketing
Business promotion will be more effective and appreciated by consumers if it is presented with an attractive visual appearance and design. One of the increasingly common activities that most marketers are doing today is video marketing. Its appearance is more attractive and communicative than the simple 2D graphic format, making this promotional media the most ideal for attracting the attention of the wider community.
1. Introduce a product brand
Video marketing promotions have proven to be effective in introducing your business brand. According to HubSpot, 72% of customers prefer to learn about a product or service through video. Today, many entrepreneurs are starting to promote through social media, such as YouTube, Twitter, Facebook and others. Besides social networks, you can put them on your site so that your website visitors can watch the video of the product offered. The goal of video marketing is to make your company’s products known to more people.
2. Guarantee the quality of a commercial product
You can create video marketing in the form of testimonials from your loyal customers. You can also create product production videos, company profiles, and more. So that potential customers believe in the company and the quality of your business. In some cases, video marketing is also useful in combating negative publicity as long as it is done the right way.
3. Reach global markets
Business promotion thus plays a role in infinitely expanding the target market of your business. The whole world can see the video marketing you have created, so your potential market reach will be very large and wide. Ease of access to the internet now makes it even easier to expand your business into the international market.
4. Improve natural referencing
Search engines like Google are starting to take video into account as an essential criterion for evaluating and ranking websites. All you have to do is search for tutorials or reviews to realize that the videos appear directly in the results pages. Video can therefore increase your search engine ranking, click-through rate, open rate and conversions. A properly indexed video on Youtube (the second largest search engine after Google, which is also owned by Google) can do wonders for your SEO.
5. Increase conversion rates
A recent study found that 81% of online consumers were more likely to purchase a product they were considering after watching a brand’s video. And not only that, but 76% of marketers also say it helped them increase their sales. So, video marketing itself is undoubtedly a content that marketers or brands should have, to engage with their audience in order to survive and win the conversion game.
Video marketing is the right way to present the product you are selling so that it stands out, compared to a marketing approach that only uses text. If you do good video marketing, this approach will help you reach new customers and turn them into loyal customers.
Developing a video marketing campaign is most often done through market research, competitive analysis, and gathering information about the target market. Once you have this information and can strategize, you can determine the message. What do you want your audience to hear, see and feel? What message are you trying to convey? What is the call to action?
Why use Renderforest for your marketing video
After creating a strategy and developing your message, you need to choose the right platform like Renderforest to create the best video marketing for your brand to bring your vision to life. Renderforest is an all-in-one platform for creating amazing video marketing content for your brand. Using this platform, you can create high-quality videos, logos or website mockups with minimal time and effort.
It also makes it easier if you have no video editing experience or design skills. You just need to choose the right template because Renderforest offers you many templates with many scenes included. You will have many options and choices to be creative and generate your authentic communication through video marketing with their simple drag-and-drop editor.
I use Renderforest to create explainer videos, shows, reveal logos and my favorite is their animated video template in 2D and 3D style scenes. Once you choose the template, you can add as many as you want to your video. Renderforest also provides stock videos and Storyblocks footage. Once you’re done, you can customize the layout, text, duration, font, colors, and the music or voice you need to add.
Finally, you can download your video with 360 resolution for free. But if you want higher resolution and higher quality, you can subscribe to their premium plan to download videos in high quality (1080 and 720).
Renderforest offers premium plans starting at $6.99 per month for the Lite plan. But if you are active marketers who need to do video marketing, I recommend you choose a Pro plan which costs only $9.99 per month. They also offer an agency plan that costs $49.99 per month. However, Renderforest also offers the free plan which is valid forever and allows you to check out their platform before deciding which premium plan you should take.
Passionate about the web and entrepreneurship, I founded Digitiz in 2016. My goal is to pass on my experience to you and to be able to save you time in choosing your tools.
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