You look for when to post on Instagram ? You are in the right place !
Just like the Instagram algorithm, The best time to post on Instagram seems to change every year.
Last year, in a survey, more than 50% of community managers said that the best time to post on Instagram was in the evening from 7 p.m. to 9 p.m.
The majority of community managers said that lunchtime from 11 a.m. to 1 p.m. was the best time to post on Instagram, followed by the evening from 7 p.m. to 9 p.m.
However, that doesn’t mean these are the best times for YOU!
And does it matter now that Instagram’s algorithm displays users’ content based on perceived interest level instead of chronological order?
In this post, we will see together what is the best time to post on Instagram.
When to post on Instagram?
Simplified answer ????
In Week, the best times to post on Instagram are :
- From 6 a.m. to 9 a.m.
- From 12 p.m. to 2 p.m.
- From 6 p.m. to 12 a.m.
On weekends, the best times to post on Instagram are :
Also, to keep it simple:
- To target a local audience, the post before hiring (between 7 a.m. and 9 a.m. in your time zone) or after work (from 5 p.m.) can help you catch users as they commute home and get started for the day.
- 10 a.m. and 3 p.m. are the two worst times to post on Instagram for engagement.
Growing your community on Instagram takes time, a lot of time.
On average, between 6 months and 1 year.
THE best time to post on Instagram will be unique to your business, no matter what the data says. You’ll want to test this for yourself to see when your audience is actually online.
If you’re targeting working professionals, for example, they’ll have very different schedules than students who stay up until 3 a.m.
That said, there are certain periods that seem to be more favorable for posting on Instagram that you can use as guidelines or even to simply test as seen above.
It’s pretty easy to see that some of the information online is starting to get confusing. But to really know when to post on Instagram you will have to analyze other data.
There is a lot of conflicting advice out there because the best time to post on Instagram is really determined on a case-by-case basis.
However, there is one thing that most studies agree on: weekdays are often the best days to post.
Discover the power of Instagram Stories.
Monday and Thursday are the best days to post on Instagram. Also, Wednesdays are good and conversely Sundays are terrible.
Source: SimplyMeasured
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What is the best time to post on Instagram?
Strictly speaking, there is no best time to post on Instagram, however posting before work (before 9 a.m.) in the morning and after debauchery in the evening (after 6 p.m.) seems to be more interesting in terms of engagement for most users. influencers.
The Instagram Algorithm Has Changed, Why Does It Matter?
Instagram’s algorithm now shows users’ posts based on what they find relevant to them, rather than in chronological order.
It’s easy to think that because of this, the times you post on Instagram don’t really matter, right? Fake.
One of the factors Instagram considers when evaluating content is the amount of engagement it gets.
Publish during peak hours increases the chances that you will get a bigger engagement boost at the start of the day, giving you the momentum you need for it to stay or move up the feed throughout the day.
While we’ve outlined the best overall times to post on Instagram, it’s important to tailor your posting times specifically for your fans.
Find the best days and times to know when to post on Instagram depend on your tests.
However, there is a big shortcut that you can and should use to get started, switch your Instagram account to a business account.
All businesses should have their Instagram profile established as a business account. This allows you to access their awesome Instagram Insights analytics feature.
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These Insights give you information on everything that is happening on your Instagram account (evolution of the number of likes, comments, number of subscribers) but also these analytics allow you to know where your subscribers are geographically located, and some demographic data such as their age and gender.
Go to your Instagram Insights account and click on “Audience”, then you will see full of information about your subscribers.
Scroll past your fans’ gender, age, and locations, then you’ll see a graph showing the days and times they your Instagram fans are the most active.
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This will show you your peak times quite quickly and very clearly.
I tested publishing just before this wave of engagement and letting this first wave push the post, it worked.
Test this strategy and see if it works for you, analyzing engagement from post to post.
How often to post on Instagram?
How often you post on Instagram will depend on a lot of different factors, including the type of content you offer. If you post quotes or memes for example, you can post several times a day.
However, it can be risky in some cases to post too often.
What are the risks if I post too often on Insta?
Keeping a very active Instagram account is a good point, but be careful not to post too much so as not to bore your audience.
Your audience risks overdosing on your content and will no longer consume it with the same desire.
If you want to post very regularly, favor Instagram stories which are much simpler to consume and which generate interesting engagement.
What is the worst day to post on Instagram?
The worst day to post on Instagram is Saturday between 1am and 6am.
Generally speaking, if you post in the morning on a weekend your engagement will be lower than in the evening.
When to post on Instagram in a nutshell
Identify the best times to post on Instagram and why not use post scheduling software (like Hootsuite) to reach your fans at the best times and thus have a better chance of quickly growing your Instagram account.
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Although the algorithm has changed the order in which posts are displayedposting your content during peak times can help it get the traction you’ll need to rank above the rest, so those best times should not be ignored.
When to post on Instagram FAQ
To maximize your engagement, we recommend posting on Instagram before work from 7am to 9am or after 5pm on weekdays.
To get likes on Instagram, you must post when your audience is active, this will depend on your Instagram profile.
Switch your Instagram account to a business account and go to the Instagram statistics tab, you will then be able to see when your audience is active.
The frequency will depend on the type of content you stream. For example, for an account offering quotes or memes, you can post several times per day. Either way, try to favor stories over traditional posts.
Now learn growth hacking and its acquisition techniques.
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