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Email automation has become a very present trend in business marketing strategies in recent years. Marketing automation is the fact to automate certain actions or marketing campaigns. It can be implemented in several marketing strategies both on social networks than in emailing and even in lead generation. Setting up automations helps attract customers without having…

Emailing is today the most profitable marketing tool. This is explained, on the one hand, by its low production cost and dissemination. And on the other hand, by the strong traffic generated daily by the channel (electronic messaging). According to a study carried out by the SNCD, 9 Internet users out of 10 consult their…

You have already heard of the marketing automation but you don’t know how to implement it in your marketing strategy. I know marketing automation, I want to read the 6 tips to boost my conversion rate. What is Marketing Automation ? Marketing automation is a process designed to automate certain tasks marketing. It categorizes and…

We marketers have all heard colleagues say, “why do my emails end up in spam?” or “how to avoid being classified as spam?”. These remarks raise a real problem concerning emailing today. The deliverability of your emails can sometimes become very frustrating. Even the most skilled and rule-abiding email marketers will encounter email deliverability issues….

Your product/app is working like a charm! Great ! And you get more and more registrations, now what? This is already a big step forward, but remember that this is only the beginning. Yes, after pushing visitors to sign up for your free version, you need to put in place a retention strategy to retain…

Imagine, you searched for hours, the perfect opportunity link for your site. When you finally find the holy grail. So now you’re looking at write an email to contact the blogger, hoping for a positive response and making sure that they are willing to work with you. Once the email is sent, you wait. And…

In a selling processsellers and salespeople are inevitably confronted with objections from their customers. Objections are in fact one of the stages of the sale. They occur after the prospecting, the first contact and the argument. Objections should be dealt with in the best possible way to turn them into assets. In this article we…

For a business to be sustainable, its main concern must be its customers. And more particularly the management of its customer relationship (CRM). This is all the more true today, given the increasing number of potential competitors for each company. But how ensure customer loyalty ? By meeting their needs, anticipating them and offering them…

A good CRM strategy and prospecting depends in particular on the customer data quality. It is imperative to set up a good database management. This requires updates or a regular cleaning to avoid errors and prevent themselves from making sales. But what is a database CRM Exactly ? How do I clean up the customer…

To ensure its sustainability, a company must have loyal clients. Indeed, acquiring a customer is often expensive and building customer loyalty will increase their “lifetime value” to amortize the cost of customer acquisition over a long period and multiple sales. To improve their loyalty strategy, companies can rely on several levers, including CRM tools. What…