Your product/app is working like a charm! Great ! And you get more and more registrations, now what? This is already a big step forward, but remember that this is only the beginning. Yes, after pushing visitors to sign up for your free version, you need to put in place a retention strategy to retain
Imagine, you searched for hours, the perfect opportunity link for your site. When you finally find the holy grail. So now you’re looking at write an email to contact the blogger, hoping for a positive response and making sure that they are willing to work with you. Once the email is sent, you wait. And
In a selling processsellers and salespeople are inevitably confronted with objections from their customers. Objections are in fact one of the stages of the sale. They occur after the prospecting, the first contact and the argument. Objections should be dealt with in the best possible way to turn them into assets. In this article we
For a business to be sustainable, its main concern must be its customers. And more particularly the management of its customer relationship (CRM). This is all the more true today, given the increasing number of potential competitors for each company. But how ensure customer loyalty ? By meeting their needs, anticipating them and offering them
A good CRM strategy and prospecting depends in particular on the customer data quality. It is imperative to set up a good database management. This requires updates or a regular cleaning to avoid errors and prevent themselves from making sales. But what is a database CRM Exactly ? How do I clean up the customer
To ensure its sustainability, a company must have loyal clients. Indeed, acquiring a customer is often expensive and building customer loyalty will increase their “lifetime value” to amortize the cost of customer acquisition over a long period and multiple sales. To improve their loyalty strategy, companies can rely on several levers, including CRM tools. What
There prospect file plays an important role in the business development because it makes it possible to centralize and consolidate all the information relating to potential customers. It makes it possible to collect key data such as name, position, company, sector of activity, contact details, centers of interest, etc. What is a lead sheet? How
In the context of digital transformation, CRM and ERP are among the most structuring tools for the company. Both make it possible to multiply the productivity of a company but while being different both functionally and in the departments of the company that they may concern. Between ERP and CRM, what are the differences? We
A CRM specifications is an essential decision-making tool when planning to equip yourself with CRM software. Indeed, a CRM tool centralizes all data relating to marketing, sales and after-sales service, customer by customer. And if he can facilitate the collaboration between teamsand improve thecustomer experiencethis requires having anticipated the needs of your business in order
A good marketing strategy is based on a good knowledge of the target customer. And this notably involves the creation of buyer personas. What exactly is a buyer persona? What is his interest in inbound marketing strategy ? How to profile the different buyer personas? This is what we will discover in this article dedicated