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definition and the 5 good reasons to use one

A mailing list is essential to launch a mailing campaign. Very profitable, this marketing technique usually generates more conversions than social networks. In addition, this means of communication makes it possible toreach your prospect directly. There email distribution list has many other advantages: security, traceability, targeting, traffic source. Creating a mailing list is however very

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8 (very) Good Practices to follow this year

Classic, but effective, the prospecting email is a marketing tool favored by companies looking to acquire new customers. However, this method of prospecting is not as simple as it seems. Writing a canvassing email requires know your target well in order to address the good message to the right recipients. In addition, your prospecting email

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a key point of a deliverability strategy

What are we talking about when we talk about an email header? Mailing is one of the most effective digital marketing tools. That’s why 70% of companies use it to promote their services or products to their customers. However, an emailing campaign is not just about sending emails. A number of factors must be taken

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4 examples of effective newsletters

Are you looking for great newsletter examples ? You are in the right place ! Email marketing can be a great way to engage your existing customers and prospects. However, it is important to remember that consumers are often bombarded with emails from different companies. Now you might be wondering, how can I tell the

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Responsive email: complete guide

According to a survey, 40% of French people say they check their emails first on their mobile. This percentage has only increased over the years. And this, companies have understood. This is why we hear more and more about responsive design, especially for emails. What is it about ? How to create a responsive email

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Getting started with Email Automation: 7 concrete examples

Email automation has become a very present trend in business marketing strategies in recent years. Marketing automation is the fact to automate certain actions or marketing campaigns. It can be implemented in several marketing strategies both on social networks than in emailing and even in lead generation. Setting up automations helps attract customers without having

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who is it ? and how to improve it?

Emailing is today the most profitable marketing tool. This is explained, on the one hand, by its low production cost and dissemination. And on the other hand, by the strong traffic generated daily by the channel (electronic messaging). According to a study carried out by the SNCD, 9 Internet users out of 10 consult their

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boost email conversion rate

You have already heard of the marketing automation but you don’t know how to implement it in your marketing strategy. I know marketing automation, I want to read the 6 tips to boost my conversion rate. What is Marketing Automation ? Marketing automation is a process designed to automate certain tasks marketing. It categorizes and

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[Guide Emailing] How not to be considered as spam?

We marketers have all heard colleagues say, “why do my emails end up in spam?” or “how to avoid being classified as spam?”. These remarks raise a real problem concerning emailing today. The deliverability of your emails can sometimes become very frustrating. Even the most skilled and rule-abiding email marketers will encounter email deliverability issues.

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