Last edited on July 18, 2021 by Digitiz
Growth Driven Design is a process where your website and marketing work together to achieve better performance by adapting in real time using user data.
Creating a website is not an end in itself
Today it is essential to look good on the web. In the majority of cases, your potential customers or partners will research your business and often the first contacts will be made via your website.
By combining creativity, simplicity and efficiency, I support you in the development of your website which will generate leads and customers automatically thanks to a conversion tunnel directly configured on the site.
Growth Driven Design: The agile method applied to the creation of an internal site
THE Growth Driven Design, launched by Hubspot, and therefore logically anchored in an Inbound Marketing approach, helps minimize the risks of creating your website by focusing on continuous improvement. The development process is accelerated by breaking it down into small phases, and based on the analyzes of the results obtained on each version of the site, the performance data is used to make strategic decisions between each of these phases.
It is therefore a new approach based on the agile method to create innovative and efficient websites to generate more leads than traditional sites thanks to continuous analyzes and the flexibility of CMS.
1. Reduce risk
Growth Driven Design minimizes the risks associated with traditional website design by taking an iterative approach to shorten development time, focusing on defined goals.
2. Continuously learn and improve
Through ongoing research and analysis of site visitors and their behaviors, we can better guide ongoing developments and improve future performance.
3. A website serving marketing and sales
Growth Driven Design is tightly integrated with both marketing and sales, allowing everyone on the team to be aware of what’s working (and what’s not) in order to design team improvement strategies.
The process of creating or redesigning your website
Once we have defined strategy and goal planning together, the growth-driven design cycle can begin. Whether it’s a completely new site or a redesign of an existing site, the process remains the same.
Step 1: Plan – It is the definition of what must be accomplished by comparing current performance with the targeted objectives.
Step 2: Develop – Quite simply, the development stage is the phase of creating deliverables where all the plans from stage 1 are brought together and put into action.
Step 3: Analyze – Action points that have been implemented are analyzed to see if they produced the expected results and guide the next cycle.
Step 4: Optimize – In the final stage of the cycle, the collected information is transferred to marketing and sales departments to improve sales processes.
Finally, Growth Driven Design allows you to take fewer risks with your website. It then becomes one of the biggest marketing advantages and is at the center of your entire lead acquisition strategy by becoming It represents your best salesperson.
The Growth Driven Design methodology allows you to constantly develop new innovations to improve the performance of your website. No more risks in developing a brand new site every four mornings without knowing how much revenue it will generate for you or not.
Like the Inbound Marketing method, the Growth Driven Design approach focuses on your users by taking their behavior into account to improve your site.
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