Last modified July 18, 2021
Have you just created an e-commerce site and need royalty-free images to insert? There are a multitude of image banks that you can use. It is also possible to post photos taken by you, but you must be careful not to infringe. To learn more, here’s where and how to get great images for your site.
Why is it essential to choose royalty-free photos for an e-commerce site?
When an Internet user visits an e-commerce site, the product photo is the first element they observe. Then he looks at the price, then the features. In other words, having a good quality photo is essential to attract Internet users and stimulate the purchase of items on the site. Some even say that the image of the product is one of the challenges of an e-commerce that works and therefore brings profits. It is therefore necessary, even essential, to find the best images to use on your site.
However, unless it is the e-commerce site of a brand that markets its own products, you do not have the right to use photos taken by a third party. Of course, you can obtain a usage license. But this process requires a process that can be complex. To do this, the vast majority of images contained on online sales sites come from free image banks. These are made available to everyone and their use is not subject to any constraints. All you need is to find the best images to achieve your goals on your site.
The problem with royalty-free photos is that there are millions of them in all the existing image banks on the Internet. They feature various products, from various angles. It can therefore be difficult to find the best image to communicate with your customers. The secret is to be creative. In addition to the quality of the photo, you must pay attention to the presentation of the product. For example, it may be more interesting to show a happy child on a scooter to highlight the machine, rather than showing the product alone. You can also think about making collages or using special graphics, etc.
If you do a Google search, you will find many images. In order to identify those that come from a free site, you must first look at the context of the image and the indications displayed by the search engine. If nothing directs you as to the origin of the image you will need to contact the site.
Another solution is to go directly to free image platforms. Among the best free image banks known on the web are Pixabay, Unsplash, Shutterstock and Google Images. With Google Images, however, you have to be careful not to confuse images with copyright and those without. To do this, you must use the usual filter.
Passionate about the web and entrepreneurship, I founded Digitiz in 2016. My goal is to pass on my experience to you and to be able to save you time in choosing your tools.
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