Are you looking for the best marketing automation software For Your Business ?
Then it’s perfect, follow the guide.
The industry marketing automation software grew from a market of 500 million euros to 5.5 billion euros in 2020 in four years.
It is not surprising that we have observed an exponential increase in the number of marketing automation tools in recent years.
So obviously, with the proliferation of tools, we can quickly get lost.
This is why in this article, we will present to you the 6 best marketing automation software.
Before diving into marketing automation software, we will provide some context.
What is marketing automation
Marketing automation is the use of software to automate marketing processes such as segmentation, customer follow-ups and campaign management.
Marketing automation makes processes that otherwise would have been carried out manually much more efficient and makes new processes possible.
Before taking the plunge, you need to understand how to choose a marketing automation tool.
It’s quite simple in the end, the functionalities must match your needs.
Let’s analyze some key features.
CRM – sales/upsell capabilities
Some marketing automation software has an integrated CRM with lead scoring and advanced tracking capabilities. Others don’t have a built-in CRM because they expect you to connect your CRM software existing.
Power of the emailing tool
While all marketing automation tools include email marketing to some extent, some are better than others. Do you need automated campaigns, to makeA/B testing ?
Tool versatility
Do you need to create landing pages, webinars or other forms of content to send to your contacts? Although most marketing automation tools allow this, some are easier to use and more comprehensive than others.
Integrations with other software
This is extremely important, but sometimes overlooked. Some automation tools only allow integration with a small number of third-party applications/CRMs, which can quickly become crippling.
6 best marketing automation software
Sendinblue – French marketing automation software
Sendinblue is our favorite in this ranking. Simply because the tool is powerful, French and the prices compete very well with the market.
When it comes to the key features of the tool, you can create automated workflowsdo retargeting, A/B tests on your campaigns, create landing pages all for a really competitive price.
Sendinblue has a free plan to satisfy the smallest businesses, but we advise you to opt for the €49/month plan which will cover everything you need in marketing automation and even more.
Concerning the integrations, they are very practical, especially with the Zapier integration, you will be able to push data into almost all your favorite tools / CRM.
We leave you test the tool for freedon’t judge for yourself.
Test Sendinblue for free
Hubspot
HubSpot is clearly a platform to help you grow your business.
HubSpot gives businesses the tools they need to grow better.
HubSpot Marketing Hub has everything you need to run successful inbound marketing campaigns by offering a comprehensive marketing automation tool.
In the main functionalities, you will of course be able to build automated workflowstriggered based on certain actions.
Manage your contacts very simplypush data into other tools because Hubspot has a lot of integrations.
The only drawback remains the quite high price from Hubspot. If you want to use their marketing automation tool, you will have to pay no less than €740/month… Which is not necessarily possible for most SMEs.
We’ll let you discover the details here.
You may also like: the best free emailing software
Marketo
Marketo is marketing automation software covering all channels and all needs.
Since its acquisition by Adobe, the list of features has continued to grow.
Their comprehensive software can handle everything, from advertising to automated workflows. The number of features is quite impressive. You can find it here.
To quickly summarize:
- Automated workflows
- Lead nurturing
- Creation of landing pages
- Segmentation pushes
- etc…
We advise you to test Marketo, but be careful the price may discourage some.
You can watch a demo here.
You may also like: the best project management software
Pardot
Pardot is another marketing automation tool rather B2B oriented, which supports different approaches such as account base marketing.
Through this partnership with Salesforce, Pardot is part of a broad suite of products that come together to help sales and marketing teams be more effective, together.
Pardot has powerful features such as creation of workflowsintelligent contact management, advanced statistics analysis.
Pardot is a solution intended for developed companies rather than SMEs.
Prices range from approximately €1000 to €4000 per month.
Find more details here.
ActiveCampaign
ActiveCampaign is a marketing automation tool that we really liked!
For what ?
Because the tool is easy to use, and it does the job really well.
We really liked the user interface which is one of the most beautiful on the market.
ActiveCampaign brings together the same features as its competitors with automated workflows, advanced statistics, etc. but also goes further by offering an SMS, CRM and attribution service.
Marketing automation software that does much more than what is expected.
The price is quite consistent, however it is based on the number of contacts and not the number of emails sent like Sendinblue for example, which can quickly raise the bill !
We’ll let you discover the pricing here.
You may also like: Understand everything about lead generation
Drip
We end this ranking with a marketing automation tool for e-commerce, Drip!
If you have an online store, then we recommend going with Drip.
The reason is simple. While other marketing automation software is quite generic, Drip focuses mainly on e-commerce and develops much more adapted functionalities.
Drip has a very advanced templating language which allows you to add numerous variables to your emails and therefore personalize them at many points.
You can find the list of features here.
Among the most used, we find automated workflows, management of your multi-channel campaigns, advanced statistics.
There are also numerous integrations to be able to send data to your favorite tools.
Regarding prices, they vary from $49 to more than $130 per month, depending on your number of active contacts.
For the more skeptical, you can try Drip for free for 14 days.