Livementor is now widely renowned for its numerous quality training courses for entrepreneurs. As a logical next step, they also launched a relevant program in order to find a place in the landscape of the best French-speaking SEO training courses.
What is SEO and why is it important to master it?
But first, what is SEO? To put it simply, SEO is an abbreviation of Search Engine Optimization, which is the process of increasing the quality and quantity of search engine traffic to a website or web page. And you must understand that SEO focuses on non-paid traffic (organic traffic) unlike SEA which is based on Google Ads campaigns.
If you are planning to launch your startup, e-commerce site or want to sell your services online, it is crucial to develop a solid SEO strategy. This will help you generate recurring traffic over the long term and thus
Hard work and an attractive website correlate with high search engine rankings, so if your site meets these criteria, you’ll be more likely to appear in the results.
Most users trust search engines, and appearing at the top of search engine results tells searchers that your site is a trustworthy source. The higher you rank in search engine results pages, the more clicks and traffic your site will receive. SEO also improves user experience, making it more likely that customers will become repeat buyers.
And I don’t think I need to mention that SEO is an inexpensive option. Of course, you can always buy ad space, but if you’re on a tight budget, SEO is a great way to drive qualified traffic to your site without paying for it directly.
Livementor SEO Training Overview
Livementor SEO Training is an SEO program for beginners. The different modules cover all the important things you need to understand about how SEO works and how you can also develop your SEO strategy from scratch. The course consists of 6 parts, namely the introduction and 5 modules: networking strategy and techniques, creating SEO-friendly content, technical SEO, and SEO KPIs to analyze and monitor SEO performance. SEO. The class is led by SEO experts from Livementor, Baptiste Dodane and Thomas Meyer. Their skills and expertise make them very educational when they explain things to students.
Modules
As I mentioned before, the course is divided into 6 modules and you can always stop and pick up where you left off. This gives you some flexibility in managing your time. We will now briefly review the modules.
Introduction
It is important to understand the basic knowledge of SEO before going further and discovering more. Once you begin your module, Baptiste Dodane, Marketing Manager, will welcome you on your SEO learning journey. It will briefly explain what SEO is and why it is important for your business.
Module 1: Link Building
In the second module, Thomas Meyer (SEO Manager at Livementor) will help you understand the power of links for your website.
He will explain the concept of backlinks as well as link building in general. This module includes the technical “how to” in the industry today. How to find the best content for building links and how to find content that attracts links naturally.
At the end of this module, you will be able to obtain a better understanding of the key factor of natural SEO.
Module 2: Content Creation
In the world of SEO, content is king! It has always been this way. But how do you create SEO-friendly content that is optimized enough to rank in the SERPs? Well, in this module, Thomas will explain to you:
- What is content in general?
- How to do your own keyword research?
- How to choose the right keyword for your content?
- The concept of medium-sized keywords for your Power Pages.
- Write content that adapts to humans
- Optimizing Content for SEO
- Create your first Power Pages
- Use semantic cocoons to increase your traffic
- And some of the SEO practices to AVOID
Module 3: Popularity
The third module covers the concept of domain authority and page authority. This module is linked to the first module and delves into link creation techniques (netlinking).
Thomas will guide you to obtain backlinks and develop your netlinking strategy, as well as the concept of guest articles. And at the end of this module, Baptiste Dodane will also address the part on generating backlinks with the link buying strategy.
What’s nice about this chapter is that it also includes some of the mistakes to avoid when doing link building. In addition to this, there are always steps to follow to guide you in starting your linking strategy.
Module 4: Technical SEO
The fourth module covers everything you need to know about technical SEO and how to optimize your website with this technical knowledge. In this chapter, you will be guided by Baptiste Dodane and understand why you should probably check your website’s performance from a technical point of view. In this module you will learn;
- Secure connection using HTTPS
- How to get indexed on search engines
- The structure of your content (technique around content)
- Media Optimization
- Your website architecture, URLs, and more
- The concept of broken links and redirects
- Loading time
- The concept of a mobile-friendly website (responsive)
- How to prioritize
Module 5: Analyze and Monitor Website Performance
When you develop your SEO strategy and implement it on your website, you also need to measure whether the strategy is well executed and working. In this module, Baptiste will present SEO KPIs, how to monitor the performance of your website. Baptiste will also explain the use of tools such as Google Analytics, Google Search Console and Google Data Studio to collect relevant data to improve future marketing campaigns or SEO strategies.
In this last chapter, there is an interesting case study, for illustration, to help you do your own SEO audit for your website. You will also find an SEO checklist.
Training price
Concerning the price of the training, the price is 197€. However, you will need to register on the waiting list to participate in the next available session.
In summary
Livementor’s SEO training is recommended for any entrepreneur who wants to learn SEO. This comprehensive program covers all the points you need to understand about SEO and how SEO works for your business. The trainers Baptiste and Thomas use accessible terms to help you better understand elements that can be a little technical.
The courses come in the form of 36 pre-recorded videos, which gives you some flexibility in managing your time. So you can follow the training when you can find time for it.
One positive thing is the fact that this program not only covers best practices for your SEO strategy, but also some mistakes to avoid.
Finally, with Livementor you will have access to numerous resources, exercises, collective webinars, access to a forum as well as to the community.
Passionate about the web and entrepreneurship, I founded Digitiz in 2016. My goal is to pass on my experience to you and to be able to save you time in choosing your tools.
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