Discover in this article, the best formats for your Instagram stories.
Today, the social network Instagram has become an essential communication tool both in the private and professional sphere.
But to take advantage of all the advantages that this platform has to offer, you still need to know how to correctly use the tools made available by Instagram. Among them, the story has become essential for distributing content on the social network.
But do you know the ideal Instagram story format for your posts?
Let’s take stock together right away.
Best Instagram photo story format
The story format on Instagram is 1080 pixels wide by 1920 pixels highor a ratio of 9:16.
To create a quality post, we recommend taking your photo in these exact dimensions via your cell phone camera and not through the app directly.
Indeed, Instagram compresses images, which can significantly impact the quality of your publication.
Finally, favor Jpeg and PNG formats to ensure the quality of the rendering of your story.
Best Instagram video story format
If you want to post a video as an Instagram story, you will need to use the same format as that recommended for photos.
The size of 1080 pixels by 1920 pixels will therefore also be favored!
In all cases, respect the minimum width of 500 pixels, otherwise the quality of your video may be impacted.
Note that you can also reverse the dimensions of your video so that it appears full screen in an Instagram story.
However, be aware that this practice tends to encourage the user to go directly to the next story, since it forces them to rotate their screen to watch the video correctly.
Generally speaking, if you want to post a video as an Instagram story, it is preferable to use the portrait format.
Finally, your video must not exceed 4GB and must be saved in MOV, MP4 or GIF format.
Also remember to avoid recording your video directly via the Instagram tool, but to use your mobile phone’s camera to limit the loss of quality of your content.
How long can an Instagram story be?
The length of an Instagram story can vary depending on its content.
Indeed, if you decide to post a photo, it will appear for about five seconds before disappearing.
On the other hand, if you decide to post a video as an Instagram story, it will appear for a maximum of fifteen seconds.
In case your recording exceeds this basic time, be aware that Instagram will automatically divide your entire video into fragments of fifteen seconds each. However, you will not be able to record a video longer than one minute via an Instagram story.
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There are different ways to create visual content good format for an Instagram story. Here are the most common and simplest techniques to help you post a quality story.
Use an application to adjust your photo or video to the format of an Instagram story
If you want to post a photo or video from your phone’s gallery as an Instagram story, but it is not in the format recommended by the social network, we suggest using an application to reformat your content before posting. publish it.
Among them, Can go is one of the simplest and most fun applications. This tool allows you to adjust the size of your content, but also offers many templates that you can use to personalize your Instagram story.
Inshot is an application that we recommend if you want to adapt and edit a video before posting it as an Instagram story. It is a great complement to Canva.
Finally, Adobe Spark allows you to create visuals adapted to the dimensions of an Instagram story with ease. This is one of the most efficient tools for this type of need. Its little extra? It is possible to test the tool for free before taking out a subscription.
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Take a photo or video directly via the Instagram story tool
To ensure that the photo or video you want to post matches the Instagram story format, using the camera directly via the Instagram tool appears to be the simplest solution.
The framing will immediately match the format required by the platform and you will only have to publish your content after having personalized it using the tool.
However, a photo or video taken directly via the Instagram story tab is automatically compressed and may therefore lose quality.
Be careful not to spoil the aesthetics of your content!
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Set up your phone’s camera
To ensure the quality of your photo or photo, we recommend capturing it via your phone’s camera.
To respect the Instagram video story formatfor example, you will simply need to adjust the settings of your camera according to the format 1080×1920 pixels. This will allow you to repost content that already fits the Instagram story format, without neglecting the quality of your photo or video, or downloading a new application on your phone.
Do I need to follow the correct format for an Instagram story?
Generally speaking, you will always be able to post your content as a story on Instagram, even if it does not respect the format initially planned by the platform.
In this case, your image or video is then resized by the tool and may appear on a colored background, as is the case when you repost a publication from the Instagram feed, for example.
However, this practice can have serious impacts on the quality of your content. Indeed, an image that does not respect the Instagram story format will be automatically cropped and may therefore lose quality.
Worse still, some photos may be cropped to correspond to the format expected by the platform. Do not neglect this point to preserve the quality of your content!
I hope these tips will help you better understand this tool and fully exploit its full potential. Make good use of it!
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You just uploaded a photo or video to Instagram, and the quality is not good. Do not panic !
Here’s an actionable tip for optimize your Instagram story format and maintain suitable quality.
Respect the Instagram story format which is 1080x1920px.
If this is not the case, Instagram will be forced to re-format your image and you will lose quality.