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Instagram is a social network suitable for both individuals and brands who wish to increase their digital visibility.
If you are using Instagram for your brand, it is essential that you take advantage of Instagram hashtags.
Indeed, they are an invaluable resource for increasing the visibility and authority of your brand.
We know that finding the most popular hashtags is a time-consuming task. It doesn’t matter how much knowledge you have of social networks and whether you have a community manager.
This article helps you understand how hashtags work on this social network. But also how you can find the best Instagram hashtags for your own content.
Let’s get started right away.
What is an Instagram Hashtag?
A Instagram hashtag is a keyword, or series of keywords, which is preceded by a “#” and which is used in the description of a message, or in the comments section.
These hashtags help Instagram organize and categorize content. This allows the platform to present the right content to the right users based on interests.
If you’re a frequent social media user, chances are you’ve seen hashtags in news feeds.
Why should we use Hashtags on Instagram?
Instagram hashtags have many different uses and benefits, here are some of them:
Earn more likes
Instagram users who are interested in a particular topic are likely to search for hashtags related to it.
When you use Instagram hashtags with your content, you give these users a chance to access your content and learn more about your brand. This is why it is a good idea to find the best Instagram hashtags.
Have more followers
Instagram users who are interested in a specific niche are always looking for suitable hashtags. Using the right Instagram hashtags is one of the best ways to get more followers on Instagram.
This expands your reach, allowing more people to discover your content. If they come across your account through Instagram hashtags and discover that you are posting content that is relevant to them, they will likely follow your account.
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Make more sales
Hashtags on Instagram are not just a way to increase your popularity on your business’s social networks.
If you use industry-specific hashtags when promoting one of your products, you are likely to attract the attention of users who are likely to purchase something related to that content.
This means that you will be able to increase your store’s sales with Instagram hashtags well-thought-out ideas used in combination with compelling content.
Track the performance of your Instagram hashtags
If you have an Instagram business profile, you can use post statistics to measure your success in terms of reach.
Not too long ago, Instagram added the option allowing you to analyze the effectiveness of hashtags that you use. You can do this by looking at the number of views or impressions on your posts.
Put hashtags in your Instagram bio
Another big update with Instagram hashtags, includes the option for you to add clickable hashtags (and usernames) to your Instagram bio.
This means you can build an effective Instagram bio and promote your favorite hashtag directly from your account.
Use hashtags in your stories
Another way to add hashtags to your Instagram profile is to use Instagram Stories. When you add an Instagram hashtag to your storyit becomes viewable from the Search & Explore page.
So if someone searches for the hashtag, they might see your story in the stories queue at the top of the page.
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Now that we’ve covered the benefits of using them, it’s time to explain how you can find the best Instagram hashtags For Your Business.
Instead of using the hashtags most popular on Instagram, it might be better to use Instagram hashtags that are more relevant to your business.
This will increase your chances of being recognized by your target audience or industry. It is important that you are strategic about the hashtags you use.
Here’s how to find the best Instagram hashtags for your account:
1. Research your audience
If you’re just going to add a popular Instagram hashtag at the end of your Instagram posts, you won’t have much traction with your target audience.
What you should do instead is look at what your audience is interested in and what they are looking for.
Try to include the #s your audience is looking for.
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2. Research your competitors
By looking at what Instagram hashtags your competitors are using, you can get an idea of which Instagram hashtags provide the most engagement.
This doesn’t mean you should compete or copy these exact hashtags on your Instagram posts, but they might end up giving you a better idea of what your posts should look like.
3. Use Influencers
One of the best ways to learn which Instagram hashtags to use is to look at influencers in your industry (relevant to your business).
You’ll be able to tell quite a bit from analyzing the hashtags they use and the engagement they get on their posts.
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4. Use specialized tools like an Instagram hashtag generator
There are a variety of different tools that are available that will provide you with information on the best top Instagram hashtags by industry. Check out our comparison of best hashtag generators can save you a lot of time.
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Is there a limit on Instagram Hashtags?
Yes, there is a hashtag limit on Instagram. It is not possible to display more than 30 hashtags per post on Instagram.
When looking for the best Instagram hashtags for your business, it is essential that you respect the Instagram hashtag limit. This limitation is in place to ensure that Instagram’s content remains relevant and to help their platform avoid spam.
Additionally, as an Instagram user, when we see 30 hashtags in a row, we immediately think of a spammer. Using them sparingly therefore seems to be the best solution.
Discover the power of Instagram Stories.
You want to generate more engagement on your Instagram posts, because that’s how you can monetize your account and get more visibility!
If you are looking to grow your Instagram account, you will quickly realize that it is long and complicated.
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- #love
- #instagood
- #photooftheday
- #fashion
- #beautiful
- #happy
- #cute
- #tbt
- #like4like
- #followme
- #picoftheday
- #follow
- #me
- #selfie
- #summer
- #art
- #instadaily
- #friends
- #repost
- #nature
- #girl
- #fun
- #style
- #smile
- #food
- #instalike
- #likeforlike
- #family
- #travel
- #fitness
- #igers
- #tagsforlikes
- #follow4follow
- #nofilter
- #life
- #beauty
- #amazing
- #instamood
- #photography
- #vscocam
- #sun
- #photo
- #music
- #beach
- #followforfollow
- #bestoftheday
- #sky
- #ootd
- #sunset
- #journey
- #instavoyage
- #to travel
- #travelersoftheworld
- #vacation
- #travel
- #landscape
- #heaven
- #innovation
- #mobile
- #tech
- #technology
- #technologies
- #apple
- #android
- #applevsandroid
- #techie
- #kitchen
- #meal
- #recipe
- #Yum
- #yummiam
- #delicious
- #smoothie
- #smoothies
- #juice
- #muscu
- #exercises
- #training
- #musclestrengthening
- #sportaddict
- #instafitness
- #fitness
- #instafit
- #fitnessaddict
- #cardio
- #yoga
- #smile
- #reels
- #love
- #nopainnogain
- #sunsetlover
- #gift
- #giveaway
- #dog
- #cat
- #animallover
- #marriage
- #Bachelorette
- #Stag do
- #Zen
- #breakfast
- #training
- #biggain
- #loveislove
- #gym
- #fitfam
- #outfit
- #outfitoftheday
- #vegan
- #artwork
- #yummy
- #home made
- #lunch
- #Photo of the day
- #ecommerce
- #ootd
- #coffee
- #tea
- #winteriscoming
- #winter
- #fall
- #spring
- #foodie
- #oceanvibes
- #goodvibesonly
- #goodvibes
- #surflife
- #newlife
- #{your city}
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Banned Instagram hashtags #ban
For several years, Instagram has literally been fighting to combat spam on its platform. Particularly in terms of hashtags, hence the limitation of 30 hashtags per post.
However, others Insta hashtags may be banned from the platform – including all Instagram hashtags related to sex, pornography, violence, etc…
It seems obvious, but your content must respect Instagram’s guidelines and so Insta has taken the liberty of banning a bunch of #’s to protect its audience.
Sometimes Instagram only temporarily bans a hashtag or it can be permanently.
What hashtags work best on Instagram?
It is difficult to answer this question.
Indeed, there are not necessarily Instagram hashtags that work better than others, although some hashtags have more volume.
For example, if you run a travel post on a #food hashtag that has a lot of volume, it won’t be consistent and although there is volume, you certainly won’t get more likes on your post.
The hashtags that will work best will be those that are directly related to your publication and your industry.
Hashtags are powerful tools for increasing the visibility of your post.
Thanks to hashtags, you will therefore spread well beyond your circle of followers your publications, which is ideal for get more likes and more followers at once.
Our 3 tips for using Instagram hashtags:
- Place them as the first comment on your post
- Use Instagram hashtags sparingly (do not use 30 as this is considered spam)
- Use niche hashtags for your industry and not generic hashtags
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As mentioned earlier, there are many tools to help you find the right hashtags for your industry. As a result, you will be able to maximize your reach on your publications and get more likes.
Some of the best apps for finding Insta hashtags for your industry include:
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