How to appear on Google – Tips and explanations
Last edited on October 12, 2023 by Digitiz
That’s it, you finally have your website after hard work! But, small problem, it does not appear on Google. Do not panic ! I will teach you how to successfully make your site visible on search engines by explaining the important concepts to know. Let’s go !
The first step: getting indexed on Google
Let’s put things back in order. Before you can appear on the first page of Google, you must first be present on the search engine, which are two different issues.
To be present on the different search engines, there must be a indexing of your site. Indeed, when you have just created your site, it will not appear immediately while the search engine robots spend on your site and index it in their databases. Please note that indexing can take a few days or even several weeks.
Submit your site to search engines
When you have created a new website, it is difficult for search engines like Google to know about your site immediately. Fortunately, there are several ways to speed up the indexing process.
The first thing to do is submit your site directly to Google. Go to http://www.google.fr/addurl/ and enter the URL of your home page. Your other pages will be indexed in the same way if they are easily accessible on your site. Note that you can do the same thing with Bing (which is the 2nd most used search engine in France) by going to http://www.bing.com/toolbox/submit-site-url
Next, I recommend using Google Search Console, a free service that gives you more control over how Google views your site.
The other way to be quickly indexed by Google is to obtain backlinks, or inbound links thanks to netlinking. Not only is this a significant SEO criterion, but it will facilitate the indexing of your different pages.
To obtain links pointing to your site, there are of course several techniques. But the easiest links to get in the beginning are to submit your site to different directories. Be careful to register in quality directories that are relevant to your activity. There are of course the essentials, pagesjaunes.fr, annuaire.com, yelp.fr, gralon.net, kompass.com, etc., but there are also thousands of others. If you can, choose directories specialized in your sector or local sites (the site of your city for example).
Finally, avoid services that offer you to submit your site to several sites and directories at the same time. It is more interesting to do it by hand because to avoid being penalized because of duplicate content, but above all it will allow you to optimize your titles and descriptions in line with your keywords. For example, it is more interesting to obtain links on strategic keywords like “Plumber in Paris” rather than a link on “click here”.
After that ? How to get on the first page of Google?
To appear in the first results of search engines, you have to work on what is called natural referencing or SEO. It is work that takes place over time and takes into account a multitude of factors. Unlike SEA where you have to pay to display your ads via Google Adwords, natural referencing has the advantage of lasting over time.
Today, the key to ranking your site well on Google is content. It has become one of the most effective levers and will gain more and more weight in the future. With a well-defined strategy in advance, your site will gradually rise in search engine results, provided you respect good practices and are persistent. This is also why web writing is booming, because writing quality content optimized for SEO requires real know-how.
Finally, keep in mind that SEO is a long-term investment and that being positioned on Google does not happen overnight.
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