THE SEO is a crucial subject in terms of digital marketing, everyone would like to appear among the first on the Google search page and generate more traffic.
To help you achieve this goal, we have identified a list of 11 SEO tips which will help you optimize your website according to a natural SEO expert. These simple-to-apply techniques can, combined, have a big impact on your site’s SEO.
1- Optimize the length of your Title tags
Try making title tags to a length of 70 characters maximum, including spaces. Google’s algorithm has limited Title tags to 512 pixels.
After a certain length, the keyword contained in your title can lose its value, which is a negative point for your SEO. Additionally, the blue link contained in the SERP can only display a certain number of words.
2- Put your keyword in the first paragraph
Don’t forget to use your keyword in the first paragraph of the article. This makes it easier for Google’s algorithm to read, as visitors like to see and confirm that the article matches what they were looking for.
Consider the first paragraph of your article as the paragraph most read by your readers, hence its importance.
3- Check your title with Google Search Console
To avoid duplication of content, especially the title, use Google Search Console. Go to the “Appearances in search results” section and then “HTML Improvements” to check if the title of your article is unique and relevant.
4- Put brackets in the Title tag
Little Tip! You can use hooks in the title tags to make your article more attractive. According to a study, titles that are in square brackets are much more visually appealing to the reader and therefore increase the number of visitors to your site. [bracket]
5- Develop your articles in stages for better understanding
The best way to teach is to explain in detail the tips and techniques you mention. Tutorial and practical articles are much more shared and read on Facebook and other social networks.
Don’t hesitate to use videos or infographics that engage your visitors more.
6- Synonyms are your friends in H2 tags
Put some synonyms of your keyword in certain H2 tags. This helps enrich the vocabulary of your articles. You multiply the keyword possibilities by using synonyms. By doing this you will position yourself on more keywords and improve your SEO in general.
7- Use external/internal links to develop your SEO
Insert links into your content that direct to other sites on the same and legitimate subject. The more popular the page you cite and in line with your content, the more value it brings to your SEO.
Good external links will also help you improve your legitimacy by giving your sources.
Along the same lines, developing your internal link network will make your website more consistent in the eyes of Google and provide better navigation for your readers.
When using images, put them ALT tags on each of your images. Google’s algorithm cannot yet understand images but can know what your image is about thanks to ALT tags. At the same time, don’t forget to rename your images. Example: your-image.png and not DSC7645.jpeg.
9- Merge articles on the same theme
When you have two articles that deal with the same subject but which have no added value and especially no traffic, combine the two articles to have more impact. The resulting article will be more effective than the previous two.
10- Sort through your articles
Remove articles that don’t get traffic. It’s a radical decision that will do good for your blog. It will also give you a better view of the direction of your blog.
11- Be responsive design or even AMP-ready!
Make your blog have a mobile responsive version or an AMP version. Google is giving more and more importance to sites that have a mobile format which take a major place in web usage. If this is the case, focus on the loading speed of your page which contributes a lot to Google SEO.