Last modified July 18, 2021
Since its launch in 2002, LinkedIn has evolved significantly, going from a simple job search and CV posting platform to a true professional social network. It’s a great place for B2B and B2C marketers to promote their content and build strong connections. With exciting features like native video streaming, robust targeting tools, and reportedly a new reporting feature coming soon, there’s nothing like enterprise reporting, small businesses and agencies have good resources for engaging with audiences on LinkedIn.
When is the best time to post on Linkedin?
According to statistics, 91% of executives consider LinkedIn their first choice for professionally relevant content. But with over 300 million monthly active users, it’s also true that traffic on the platform can prevent your content from being featured by your audience. So, one of the factors that can help you get maximum engagement is finding the best time to post on LinkedIn.
To stimulate conversation and get better engagement, it’s important to post while your audience is online. But finding the best time to post on LinkedIn can be a little tricky. That’s why we’ve gathered data and research to help you in your quest.
- Oberlo said the best time to post on LinkedIn is between 10 and 11 a.m. LinkedIn is a professional social network used by recruiters, salespeople and business people, which is why it is often used during work hours. Tuesday, Wednesday, and Thursday are typically the best days to post on LinkedIn, while weekends and off-peak hours are the worst times to post on LinkedIn in terms of engagement and visibility.
- SproutSocial says that Wednesdays from 8 to 10 a.m. and noon, Thursdays from 9 a.m. to 1 p.m., and Fridays from 9 a.m. are the best times for LinkedIn.
- Hubspot favors the time between 10 a.m. and noon and Wednesday as the best day to post.
The best time to post on Linkedin based on industry
There’s no one-size-fits-all answer either, but luckily, by researching the type of audience you’re trying to capture based on your industry, you can make an informed decision. You can infer when your posts will gain the most engagement based on the behavior of competitors in your industry, as well as members of your audience. HubSpot suggested this data as the best time to post on LinkedIn based on industry.
For software and media publishers
It is suspected that media companies’ audiences tend to check their social media feeds in the morning, as if some were reading a newspaper. It is likely that they will find success displays in the morning between Monday and Friday, while software companies are expected to find similar success displays outside of working hours.
For healthcare and higher education
Mid-morning, so around 10 a.m., and early afternoon, around 2 p.m., are suggested for best engagement. Higher education also seems to be following suit.
For B2B companies
For businesses, web behavior analysis is the best indicator. Their audience is most likely other professionals, so it’s best to catch them before they start work, during lunch hours, and during the commute.
For B2C companies
Just like commercial businesses, these businesses have a good chance of finding success with the public when they post outside of office hours or during lunch breaks.
According to Sprout Social, Sunday is the day with the least engagement and the least popular times to post on LinkedIn are daily from 9 p.m. to 3 a.m.
Now that we all have the best average posting times on LinkedIn that you can use to strengthen your LinkedIn marketing strategy, it’s time to find the best time to post specifically for your LinkedIn profile. The best way to find your best moment, as we have been saying from the beginning, is to analyze your personal data. This is true for any social media platform. Just like Facebook Analytics and Twitter Analytics, there is a LinkedIn Analytics tool.
Select multiple periods to post on LinkedIn
To establish a solid LinkedIn posting policy, you must first test all the possibilities of the best timeslots throughout the day and month. Start by spreading your experiences over a period of one month. Each day this month, publish your content in the morning, noon, and evening at specific times.
Schedule your posts on LinkedIn
You just need to set a plan, create content for social media calendar or LinkedIn media calendar to display the content on a different time period. Make sure to remember to always post on LinkedIn. You can use an automatic scheduling platform to schedule content to post on LinkedIn.
View your LinkedIn Insights stats
The analytics section provides insight into your LinkedIn Page’s performance with rich analytics that show trends across metrics and time frames. LinkedIn analytics also provide valuable insight into audience demographics, filtering for role, seniority and company size. Additionally, this Insights feature can help you check visitors, update and track users in your account. All you have to do is check which post or content reached many people and what day and time most visitors were interested in the content.
These are simple steps to try when you want to find the best time to post on your LinkedIn page. Do you have any advice to give us? If so, please share them in the “Comments” section below.
Passionate about the web and entrepreneurship, I founded Digitiz in 2016. My goal is to pass on my experience to you and to be able to save you time in choosing your tools.
Similar articles