Instagram now has more than 800 million users. With the main users being 18-29 year olds. It has quickly become one of the hottest marketplaces in the world.
80% of users subscribe to at least one of their favorite brands, which represents a boon for selling on Instagram.
The visual content giant has become one of the leading social platforms to boost sales for your business.
To get started, consider building a powerful network on Instagram, create a community that reflects your business.
Its powerful features can help any marketer turn Instagram fans into customers.
In 2018 alone, the app is expected to generate $6.8 billion in advertising revenue for mobile services.
Instagram is a real asset for those who want to sell and have their Instagram store. In fact, 14% of users are likely to make a purchase directly on the application, “a detail” that should not be overlooked in your strategy.
It’s not that simple though, there are several ways to sell on Instagram.
We advise you to follow our complete Instagram training to best learn how to sell on Instagram and become profitable.
Let’s take a look at 6 tips for selling on Instagram:
1- The basics of the Instagram store: Add a Call-to-Action in your bio
An easy way to sell on Instagram is to add a CTA in your bio. Instagram is very limited in terms of links. The platform wants users not to disperse and stay on Instagram as long as possible. This is why this social network allows very few links, the biography is an exception and it has the advantage of being very well placed.
So place a link in your bio, to gain maximum visibility! This is the perfect place to redirect your visitors to your store.
Use this location strategically. If you have a current product, a new product line to highlight or any other product you would like to promote, use your bio.
Remember that this location is valuable. It will increase traffic to your site so it can potentially increase your sales on Instagram.
2- Create a dedicated landing page to be able to sell on Instagram
It has been proven that personalization is an important factor to increase the success of a business. One way to sell on Instagram is to create a specific landing page for your Instagram users.
Chances are, people visiting your Instagram profile are coming from a photo of you that they found and liked by chance. Although your store looks great, it’s not optimized for conversion or personalized.
Our advice: Create a landing page with your Instagram photos, directing visitors to where they can purchase the products in those photos. This landing page will literally define your Instagram store.
you may also like: How to get more followers on Instagram?
3- Add a link to sell on Instagram in your story
This feature is only available for accounts with more than 10,000 subscribers.
I don’t have 10,000 subscribers yet
As seen previously, Instagram allows very few links on its platform, even on its story. But for users with more than 10,000 followers, Instagram has made an exception.
Instagram Story is another way to reach visitors and turn them into customers, so simply swipe up to access the site. Stories appear above news of Instagram users and even in “explore”, these are exclusive spaces to highlight sales promotions.
Our advice : Post a story, preferably with a photo of your product, including a promotional code or a limited promotion. The little extra to boost the sales of your Instagram store, tag a known city link to appear in the city’s story.
The advantage of the story is that it disappears after a dayyou can display a promo code and create a sense of urgency, this method stimulates sales.
You may also like: How to get more followers using hashtags?
4- Collaborate with influencers: sell on Instagram quickly
Influential people are very important on Instagram.
These people have a large “Fanbase” who follow them in what they do on a daily basis. By partnering with an influencer to create a sponsored post, you can reach a broader target or reach a new segment.
In addition, these influencers generally cost much less than normal social media advertising, which is a way to sell on Instagram at a lower cost!
Brands spend around $1 billion per year on marketing to Instagram influencers.
By adopting the right strategy, your brand can sign a partnership with influential people. This partnership generated a great return on investment in terms of conversion and brand awareness.
Indeed, by working with influential people, you can leverage their network and brand to make your offers known.
Our advice : Give influencers a discount code so users can quickly purchase your products and discover your Instagram store.
You may also like: The power of Instagram stories.
5- Promotion by your users: a boom for your Instagram store
Get your community involved!
Encourage your followers to post photos of your product in use. Ask your users to tag your account and use your hashtag.
This strategy allows you to create a community around your brand and contributes to awareness. By displaying the content and tagging the customer, you will increase their visibility and increase your engagement rate.
Seeing the product in action and a happy customer can drive sales, especially when the product is specific. Promoting directly from your users is one of the most authentic ways to sell on Instagram because it’s a great way to show your product in action and demonstrate its quality.
You may also like: 5 pitfalls to avoid when doing Linkedin Ads
6- Advertisements to sell on Instagram
You have probably seen or heard about “Instagram Ads”. This type of advertising is managed on the Facebook Ads platform. Instagram ads allow you to precisely target people in your market.
Retargeting even allows you to target people who have already shown interest in your product.
Instagram Ads helps you reach potential customers and get your Instagram store off the ground. Unfortunately, relying solely on the power of your content and the actions of your followers will not be enough to sell on Instagram.
Instagram Ads is a powerful tool that will definitely boost sales for your business.
The key with Instagram is cost per acquisition.
Our advice: If you manage to make a profit on each transaction, you can increase the campaign budget to trigger the snowball effect.
You may also like: When to post on Instagram?
Conclusion
Instagram is more than a social network, it is the most effective way to get your store off the ground today thanks to the impressive conversion rate that this platform generates.
These tactics mentioned above can help set up a conversion funnel. Instagram will allow you to boost your sales but also to create a brand image.
There are several simple and free tactics like adding a CTA in your bio, links in your stories, or paid strategies like Instagram ads. It’s up to you to test and find the approaches that suit you best.
LeDigitalizeur allows you to stay connected with the latest trends on social networks.