The number of users continues to increase on social networks, which is why it becomes a major area of conversion for companies.
According to a Statista study, there are nearly 2.7 billion users in 2017. These statistics will increase by 7% per year. It is therefore very important to take these platforms into consideration for your marketing campaigns.
Finding a good strategy for your campaigns is not an easy task. THE social networks are constantly evolving, the number of users is increasingwhich is why you need to know the social media landscape and adapt your strategy.
Results can be seen very quickly if you target the right audience with good content. Thus, you can gain visibility, boost your engagement rate and create a community thanks to these platforms. However, remember that this is not your end goal.
Conversion is your ultimate goal to get the most out of your investments. So, before investing a large amount, you need to consider several factors.
Here are the 5 essential steps to know.
After adopting a strategy for your campaigns, it is important to create a community and target your posts. This part is not the simplest and requires a lot of work but it is very important because it will allow you to have an audience.
There are several techniques and “hacks” to gain followers and fans. You can share your content on your site, newsletters, emails etc. But first of all:
- Be sure to use the right social network for your campaigns.
- Take the time to create your profile, users like transparency, don’t hesitate to talk about your business.
- Post, post, post! There is no secret if you want to gain visibility, you will have to post every day. Your fans and followers will only see 6% of your posts, don’t disappoint them by remaining invisible.
After having analyzed what platform was your target on?you must now understand the social network you have chosen to optimize your campaigns. As you may have noticed, not all social networks work the same way.
Each social network has its own rules. You must therefore inform yourself about the strengths of the different platforms, what they can offer you and adapt your marketing campaign strategies to these platforms.
Take Twitter for example. Twitter allows users to display only 280 characters, but you can add an image to your tweet. The visual counts on Twitter. A tweet with a visual gains 150% more retweets.
Consider putting a visual in your content because it has been proven that people memorize images more than texts. Also be careful not to forget:
- Schedule the time of your positions. Your followers are more active at a certain time, you absolutely must post at this specific time to gain visibility. Tools like Buffer, HootSuite, SumUp can help you plan your shifts.
- Put catchy titles. The title is often the most important element of your content. It will be the first thing your fans or followers see.
- Create shareable content! Put yourself in your target’s shoes and ask yourself what would be easy for them to share. Post content UNIQUE!
Once you gain fans and followers, you must do everything to keep them. Posts must be strategic, they must inform, influence and entertain. Your content must provide a solution to your interlocutor, this is why it is important to provide quality content. The more you provide quality content with informative value, the more you you will gain credibility. The more credible you are, the more your fans and followers will share your content.
Post content that will satisfy your audience, which has nothing to do with the products and services you sell. This content is what will nourish your relationship with your followers or fans.
Remember that you need to earn the trust and loyalty of your followers or fans before promoting your products!
After having taken care to maintain the relationship with your followers by regularly posting content that they might like, it is time to post a link to a landing page.
A landing page is a page optimized for conversion. A conversion does not necessarily mean a sale, you can very well offer them a subscription to your newsletter or a webinar session. You must therefore offer content that meets the visitor’s expectations and make them want to subscribe or register.
The goal is to transform your visitors into prospects. This page allows a redirection to your site but also a conversion. So avoid pages that are poor in content and disappointing for visitors.
You will find the same example for Linkedin ads.
Once the content is published, don’t forget to track them. Knowing what works and what doesn’t will help you improve. Social networks have tracking tools directly integrated into their platforms (Facebook live events, Facebook CTA tools, Facebook ads, Twitter quality adjusted bids, hashtags, etc.). But you can also use tools like Kissmetrics and Google Analytics.
These tools can save you a lot of time and will allow you to have a overview of the campaigns. Analyze the data to get a return on investment, don’t just rely on your intuitions.
Conclusion
Having a presence on social media and increasing your conversion rate takes time. You must be patient, it will be important to constantly analyze the data to optimize the content of your campaigns.
You can always think about the chatbot alternative which can be very beneficial to you!
The secret is rigor! Post, analyze, optimize and you will get increasing results.