Without customers, there is no business, so it is crucial for a company, regardless of its sector of activity, to evaluate the quality of the customer experience . To do this, it is necessary to collect customer opinions in order to establish a level of satisfaction . This is done in particular through the customer satisfaction survey . What is the…
Marketing automation has established itself as a technique for automating customer relations in companies . Sometimes integrated into CRM tools, sometimes into emailing tools, it becomes complicated to know how to differentiate marketing automation tools from CRM applications. Marketing automation: what and for whom? What is marketing automation? Marketing automation is sometimes called “automated marketing” or “marketing automation” in French. It…
Choosing your CRM is not an easy task and this article aims to help you identify the key points to make the right choice! CRM represents the acronym for the English expression “Customer Relationship Management”, translated into French as customer relationship management (CRM). Thus, as its name indicates, this software ensures and organizes all interactions between the company…
noCRM is a French customer management software adapted to small businesses. Easy to use, it is aimed at salespeople who are looking for a simple-to-use tool for their sales management . Features and opinions, zoom on the noCRM online software. About noCRM Software Points forts Weak points Originally called “You don’t need a CRM”, noCRM.io is a sales management and prospecting software mainly intended…
Many people who start with inbound marketing ask themselves this question . After you‘ve set up the process, you want to see results as soon as possible. Best of all, yesterday. Quick and easy, that’s what we humans have always wanted. Unfortunately, that’s a significant disadvantage of inbound marketing: “It needs time.” There has to…
That’s unfair, isn’t it? You are a master of your trade, regularly publish blog articles, podcast episodes or videos, do your best when it comes to keywords, headlines and SEO … and get: zero reaction. It couldn’t be more frustrating. You gave content marketing a real chance. You have familiarised yourself with the topic and…
Search engine advertising quickly leads to high visibility in search engines. B2B companies have to be present there nowadays. Because Google and Co. are also the primary sources of information acquisition in the business environment, so that your investment in AdWords pays off, we give you the ten success factors for successful paid search campaigns….
More comments. More shares. More sales. We all smart bloggers want that. If that’s what you want, you need to write better copywriting, regardless of whether these texts are blog articles or sales texts. Either you sell reading. Or you sell a product. You have to convince. Always. And with this little trick, you will…
Because content marketing is essentially about stories and information. Content marketing is nothing new. We humans have always told each other stories around the campfire since we invented the language. With stories, we have to pass on our knowledge, lessons and view of the world. IT WAS JUST THE BEST WAY TO SHARE INFORMATION AND…
Recognize differences and similarities First of all, I would like to clarify that when we talk about SEM, we talk about Search Engine Optimisation (SEO) and Search Engine Advertising. When I have an interview, I have been asked about my knowledge of SEM, referring only to the advertising part without knowing that both parts are…