It sounds like a truism that a lack of employee skills jeopardizes the company’s success. However, a current study by the learning portal Degreed shows that millions of employees worldwide do not actually have the necessary skills (abilities and competencies) that they need for their work. In this article, I will show the results obtained
Many people who start with inbound marketing ask themselves this question . After you‘ve set up the process, you want to see results as soon as possible. Best of all, yesterday. Quick and easy, that’s what we humans have always wanted. Unfortunately, that’s a significant disadvantage of inbound marketing: “It needs time.” There has to
Artificial intelligence (AI) is supposed to make HR management easier, faster and more objective. There are areas of application, for example, in recruiting or in personnel development. The AI observatory and the HR Tech ethics committee advocate safe and non-discriminatory use. Technical solutions that enable the processing of problems that previously only humans could solve are often
HR remains below its potential when it comes to customer satisfaction and its own image. This is the result of the HR Service Experience Study 2021. But improvement is possible. An analysis of the study results shows how this can be achieved. HR is changing. Many HR departments are in the middle of a journey from process-oriented administration
Companies need to develop a holistic understanding of employee needs and mood trends in order to maintain an employee-centric culture. It is not surprising that the pandemic accelerated digital transformation in most companies – in some cases by months, in others by years. But the priorities of the employees have also shifted. According to a study cited
That’s unfair, isn’t it? You are a master of your trade, regularly publish blog articles, podcast episodes or videos, do your best when it comes to keywords, headlines and SEO … and get: zero reaction. It couldn’t be more frustrating. You gave content marketing a real chance. You have familiarised yourself with the topic and
Search engine advertising quickly leads to high visibility in search engines. B2B companies have to be present there nowadays. Because Google and Co. are also the primary sources of information acquisition in the business environment, so that your investment in AdWords pays off, we give you the ten success factors for successful paid search campaigns.
More comments. More shares. More sales. We all smart bloggers want that. If that’s what you want, you need to write better copywriting, regardless of whether these texts are blog articles or sales texts. Either you sell reading. Or you sell a product. You have to convince. Always. And with this little trick, you will
Because content marketing is essentially about stories and information. Content marketing is nothing new. We humans have always told each other stories around the campfire since we invented the language. With stories, we have to pass on our knowledge, lessons and view of the world. IT WAS JUST THE BEST WAY TO SHARE INFORMATION AND
Recognize differences and similarities First of all, I would like to clarify that when we talk about SEM, we talk about Search Engine Optimisation (SEO) and Search Engine Advertising. When I have an interview, I have been asked about my knowledge of SEM, referring only to the advertising part without knowing that both parts are