Last modified July 18, 2021
SEO is an essential lever for the good visibility of any business on the Internet. However, there is a major constraint which makes it difficult to implement: the increase in the quantity of information available on the Internet. It is therefore no longer enough to write well-optimized text to be among the first results shown by search engines. To achieve such an SEO objective, it is also necessary to establish a solid multi-branch strategy. Discover some tips to better reference your website.
Do an audit of your website for natural referencing
To obtain optimal SEO, the first step in the process involves first understanding what works and what doesn’t. It is therefore necessary for you to do an SEO audit. This audit will allow you to identify the qualities and defects of your site and to determine whether it is well constructed.
This step is essential because it will allow you to improve your positioning on Google through the execution of the most relevant actions. An audit prevents you from wasting time on unnecessary tasks and gain efficiency.
Optimize the natural referencing of your website.
The natural referencing or SEO (Search Engine Optimization) of a website is used to position it among the first results of search engines. This free technique allows you toobtain excellent visibility among Internet users and contains two parts.
The technical aspect
Natural referencing must respect a whole set of criteria (more than 200) stated by Google. To better understand them and learn about the work to be done, you must look for this advice on specialized websites. They must have established expertise or belong to recognized consultants. Keep in mind that you need to focus on SEO from the launch of your website. This precaution will prevent you from having to manage a poorly positioned site on Google.
The content section
The content, as much as the technical part of SEO optimization, allows you to gain visibility. This is why the content you offer must have high added value, be unique and address themes relating to the business. Your potential customers must be satisfied with the content that you make available to them.
Likewise, by collecting and centralizing in your blog the content that your company distributes (articles, multimedia content, infographics, etc.), you will undoubtedly be able to better work on your SEO. And once your visibility is increased, your traffic and your turnover will also be boosted.
Write good SEO optimized content
There are a few criteria you need to take into account if you want your website to rank well. Start with good choose your keywords, increasingly, the use of long-tail keywords is a suitable solution. You will thus avoid being faced with too intense competition for short keywords. Pay attention to the use of HTML tags in the titles and subtitles of your articles.
By doing so, search engine crawlers should better understand the meaning of your writing. Additionally, pay attention to use optimized URLs for your web pages and for your articles. Also make sure to optimize the inserted media (images and videos) by properly filling the Alt tags. Also be sure to take good care of the lexical field of your articles so that the Google algorithm can understand the relevance of your content.
Keep in mind that you will lose quality and attractiveness if your site lacks animation. Regularly creating quality content will help you give credibility and allow your potential clients to understand your work. You will thus be considered a reference in your field.
Improve the notoriety and linking of your website
Other external criteria, having no relation to the source code of the website, determine the success of SEO. These are among others:
- the age of your domain name,
- the history of your website,
- the attitude of visitors to your website.
These external criteria also influence your final positioning. Among them, the history of your website is of great importance to search engines. In this sense, links from authority sites (quality backlinks) to pages on your website constitute a very interesting avenue for improving your SEO.
Improve the loading speed of your website
Around 40% of visitors leave a site when it takes more than three seconds to load. It is therefore essential to optimize the speed of your site to avoid this kind of inconvenience. To do this you must implement 2 main actions.
Manage the weight of images and videos
Choose the SVG format for icons, JPG for photos and PNG for logo-type visuals. Also think about reduce the resolution and size of images, without unduly truncating the quality. Use plugins to embed videos on your site, while they are hosted on platforms like Vimeo or Youtube for example, rather than on your server.
Choose your website host carefully
A host with servers that are always under maintenance is not the ideal option. It is therefore important to choose a reliable host with responsive customer service. This is a decisive step for improve the SEO of your websitebecause the loading speed, ease of updating content, etc. will depend on the quality of the hosting.
Also bet on social networks
Even if your business does not inherently need social networks, you should not ignore them in your website’s SEO strategy. Social networks can be useful for you increase awareness of your website. Thanks to them, you will be able to create a community (with which you will have regular exchanges) around your activity, which would broaden the reach of your message.
There good use of social networks is a constant marketing, public relations management and market research operation. Why deprive yourself of it, knowing that there are virtually no costs? Good SEO is a long-term process that you must undertake from the creation of your website. The work must continue on a daily basis, even after the site is launched. Competition on the Internet is very tough, it is important that you take precautions to ensure you are among the first results that Google displays. You can also read: 8 SEO books to become a natural SEO expert.
Passionate about the web and entrepreneurship, I founded Digitiz in 2016. My goal is to pass on my experience to you and to be able to save you time in choosing your tools.
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