Last modification on July 18, 2021 by Loïc Frissard
Large businesses may already understand very well that websites are important to their “online presence”, but I have noticed that many boutiques, craft businesses or SMEs that are “successful” on social media have not website or only have one-page sites which only act as a brochure.
In this article, I will explain why creating a website is very important for your business. A good website does more than represent your brand online or help you sell your product or service. However, excellent website design should be used to help you achieve your business goals and put you ahead of the competition. Without further ado, here are 5 objectives for creating a website that you need to know:
1. Help your audience become aware of your brand
A good website can help increase brand awareness. This can be done in two ways, first by effectively educating users about the product or offering and second by attracting more traffic to the website. Any good business website should contain information that explains to its audience what the company actually does or sells and how they can benefit from it as a user. It sounds easy, but to be honest, from my observations, many companies fail at this simple task.
When designing a website, you not only need to think about your target audience, but also how search engines like Google will index your site. Where possible, you should be able to use simple SEO strategies for your site.
Remember, 93% of online experiences start with a search engine. The higher you rank on Google and Bing, the more likely it is that potential customers will see your brand, and the more brand exposure you will get as a result.
2. Improve your company’s image and reputation.
A website can bring many benefits to your brand, but if it’s not designed well, it can work the other way. The benefits of a good website can make your target audience have a good reputation about your website.
However, if the design is not up to date, for example, the loading process is too long, the layout is out of place and very difficult to understand (the interface is very bad), your audience will definitely have a poor opinion of the company. It’s hard to trust a company that doesn’t have a good online presence right now. Especially for those of you who are engaged in the B2C sector.
3. A mobile-friendly website can make the conversion process easier
According to Google data, websites accessible by mobile phone (mobile-friendly) are more popular than those that do not have a mobile version. These mobile-friendly sites are more likely to be converted by visitors.
Also remember that today, more and more people rely on their cell phones to do everything. When visiting a mobile-friendly website, 74% of people say they are more likely to return to the site in the future and 67% say that when they visit a mobile-friendly site, they are more likely to purchase the site’s products or services.
Not having a mobile-friendly site will actually help your competitors get ahead of the curve. 61% of users say that if they don’t immediately find what they’re looking for on a mobile-friendly site, they’ll quickly move on to another site. Up to 40% of them choose to search on competing sites that may be more attractive.
4. Educate the public and become an industry leader
Aside from allowing a business to improve its image and reputation, a good website can also help a business position itself as one of the leading industries. Every good business website should have a blog or resources section that gives your business the opportunity to communicate with consumers, other businesses, and competitors.
Another way to work towards better rankings is to create well-researched, informative and engaging resources, like blog posts and white papers, so that they can be “sources of information” and be cited by users . But actually, the activity of writing blogs or white papers is not only about attracting link building activities and getting backlinks, but it can also build or strengthen the company’s image as a leader in the sector. Where brands actively discuss phenomena that have relevance to the company and its audience.
A blog can also contribute to an effective digital marketing strategy built around content creation. By having a blog, you give your business a platform to create and publish the type of content that not only gains industry recognition, but attracts and engages consumers.
5. Better understand your audience’s behavior
Knowing who your target audience is is the most important part of any business. A well-designed website can help you understand exactly what customers think and how they behave by analyzing your site traffic statistics.
In particular, businesses can better understand their customers through their website by using analytics platforms such as Google Analytics. To be clear, you do not need to redesign your website to add analytics. Google Analytics can be added to any website at any time for free. And when designing your website, you shouldn’t just have 5 pages. Indeed, to be honest, the Google Analytics function cannot work optimally if you do not have many pages.
6. Improve customer experience
Creating a good customer experience is essential for businesses. A good customer experience not only helps the business improve your brand reputation, it also encourages customers to stay loyal to the brand and eventually buy more products or services.
The UX (User experience) aspect of the website is very important to create a better experience. This aspect of “customer experience” will be a major brand differentiator for customers during their decision-making process.
To build a website, you need to use visual aids in the form of infographics, good navigation icons, stock photos or vectors that can make your site easy to visit and make your visitors feel equally at their home.
And you ? Do you need help creating a website? If so, you can contact a specialized web agency. But if you want to do it yourself you can use a simple WordPress or one of the best software to create a website for free.
Translated with www.DeepL.com/Translator (free version)
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